User-Generated Content (UGC) tools are platforms that enable direct-to-consumer (DTC) brands to collect, curate, and showcase content created by their customers, such as reviews, photos, and social media posts. These tools provide functionalities for aggregating UGC from various sources, moderating content, obtaining rights for use, and integrating it into marketing channels like websites, social media, and advertising.
UGC tools are vital for DTC brands as they harness the power of authentic customer voices. This content is highly effective in building trust and credibility, as prospective customers often value the opinions and experiences of their peers. UGC also enhances brand engagement and community feeling, encouraging more customers to share their experiences.
Videowise is the leading eCommerce Video Platform that helps brands and retailers create interactive and shoppable video experiences on online stores to increase engagement and uplift conversion. Unlike traditional video platforms, Videowise offers a commerce-centric video infrastructure that protects page speed, saves merchant time with automation, and offers more insights with advanced video analytics. Using Videowise’s swipe-up video playlists, brands and retailers can engage shoppers through interactive product discovery and better communicate their products’ value proposition, inevitably driving increased sales growth.
Covet Pics lets you display your instagram @profile , #hashtag feeds or your own photos on your homepage. Covet Pics also gives your customers the additional ability to shop the look from instagram posts.
Taggshop is a shoppable UGC and visual shopping platform for ecommerce brands and online stores to activate their user-generated content by tagging products and publish shoppable UGC galleries on their website to drive sales, social proof, engagement, conversions, and seamless shopping experiences.
Trend is a custom content creation platform stocked with the country’s best photographers, videographers, and creators. Brands use Trend to solve one critical problem, “where do I get custom content from?”. Product photography, lifestyle photos & videos, product in use videos, product portrait photos, unboxing or more, Trend can handle it all!
Bring your Shopify website to life with shoppable video. Extend your content ROI indefinitely, improve site conversion by 63%, and boost session times by over 200%
