Best Functional Brands

Kin was one of the first “functional” beverage companies and led the movement to no/low alcohol. The emphasis is placed on the ingredients and the feelings you get from the brand. Remember: Functional does literally mean: “Has a purpose”, so before you call yourself “functional”, make sure your product has a tangible effect on the customer.
Everyday Dose
Everyday Dose

Everyday Dose is an alternative to stimulants and highly caffeinated drinks. The Mushroom Latte by Everyday Dose combines functional mushrooms, collagen, and nootropics.

Spacegoods
Spacegoods

Rainbow Dust is a powerful, potent, legal psych*del*c 'microdose imitation'*: Experience sharper focus, sustained energy and a zen-like calm throughout the day - zero jitters and zero crash.

HOP WTR
HOP WTR

HOP WTR is sparkling water brewed with hops, infused with adaptogens and nootropics to take you from stressed to decompressed, without a drop of alcohol. It’s the ultimate booze-free, calorie-free refreshment of choice for beer-lovers. Meet the Healthy Alternative to Beer.

Brez
Brez

Brez is a next-gen social tonic with THC, CBD, and Lion's Mane to elevate every moment.

Kin Euphorics
Kin Euphorics

Always cruelty and alcohol free, Kin delivers a menu of mood-defining drinks designed to elevate the spirit and relax the body, for a pleasure you won’t regret.

Mojo
Mojo

Mojo's microdose mushrooms come in a tasty, chewable form and allow people to enjoy the benefits of mushrooms without feeling overwhelmed - and doing anything illegal!

INBLOOM
INBLOOM

INBLOOM is a holistic nutritional brand by Kate Hudson. Each formulas is a blend of whole-food and plant-based ingredients that can easily be shaken, whisked or blended with liquid or any of your favorite recipes.

Bonbuz
Bonbuz

Bonbuz is an alcohol-free spirit with a bitter bite. Bonbuz stimulates the mind + body by delivering the natural power of adaptogens, nootropics and amino acids for social hype + lucid moments without the toxic additives and hangover.

Malla
Malla

Malla is a one-stop shop for functional medicine.

TOOLS used
Rebuy
Rebuy
Junip
Junip
Hotjar
Hotjar
PostHog
PostHog
Dovetale
Dovetale
USES
11
TOOLS
PRIME
PRIME

PRIME by Logan Paul and KSI is an electrolyte beverage that unites flavor and function. ​Zero Added Sugar. 10% Coconut Water. ​BCAAs, Electrolytes, Antioxidants, and more.​

Beverage
HOP WTR
HOP WTR is sparkling water brewed with hops, infused with adaptogens and nootropics to take you from stressed to decompressed, without a drop of alcohol. It’s the ultimate booze-free, calorie-free refreshment of choice for beer-lovers. Meet the Healthy Alternative to Beer.
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What Are Direct-To-Consumer (D2C/DTC) Functional Beverage Brands?

Direct-to-consumer (D2C or DTC) functional beverage brands are innovative companies that sell health-focused drinks directly to customers, primarily through online channels. These brands specialize in beverages that offer more than just hydration; they promise enhanced performance, energy, focus, relaxation, or nutrition.

Unlike traditional retail models, D2C brands have a direct line of communication with their consumers, allowing for personalized marketing, feedback loops, and a more agile approach to product development. Examples of such brands include Huel, offering nutritionally complete meal replacements, and Magic Mind, promoting productivity through adaptogens and nootropics. This model not only fosters a community around the brand but also allows for a more curated and engaging customer experience.

What Are The Best Direct-To-Consumer Functional Beverage Brands?

Among the standout D2C functional beverage brands, Huel shines for its comprehensive approach to nutrition, offering a range of products that cater to various dietary needs while ensuring balanced macronutrient intake. Magic Mind's focus on cognitive enhancement with natural ingredients positions it as a leader in the nootropics space.

Athletic Greens, with its all-in-one supplement drink, appeals to those seeking to boost their daily nutrient intake without the hassle of multiple pills or powders. These brands distinguish themselves not just through their innovative products but also through their commitment to transparency, sustainability, and community-building, which resonates strongly with health-conscious consumers looking for more than just a drink.

What Are Current Trends In The Direct-To-Consumer Functional Beverage Category?

The D2C functional beverage sector is witnessing several key trends, notably the surge in demand for products that support health and wellness in a holistic manner. There's a growing preference for beverages with natural, clean-label ingredients that offer specific health benefits, such as immune support, mental clarity, and energy without the crash associated with traditional energy drinks.

Personalization is another significant trend, with brands leveraging data to tailor products to individual health goals and preferences. Sustainability is also a critical focus, with consumers favoring brands that demonstrate environmental responsibility in their sourcing, packaging, and shipping practices. Furthermore, the rise of social media and influencer marketing has enabled D2C brands to create engaging narratives around their products, fostering a sense of community and lifestyle alignment that traditional advertising channels cannot match. These trends reflect a consumer shift towards mindful consumption and a desire for brands that align with their values and health aspirations.