What is Foreplay?

Foreplay is a tool that helps to streamline the creative process for marketers on TikTok and Meta channels. Foreplay offers three core products (Swipe File, Discovery and AI Briefs) and also has a Google Chrome extension.

On a high-level, Foreplay allows marketers and creative strategiest to save ad inspiration, track competitor ads and write briefs using AI — anywhere on the internet.

Foreplay Swipe File

Swipe File by Foreplay is a tool for marketers and creative strategist to save, organize and share ads from Meta, Tiktok and LinkedIn. The feature helps you easily save ads using their Google Chrome extension to custom Swipe Files that you can then share and collaborate on with team members. In the Swipe File, you can also enrich your creative research with meta data and custom tagging (for organization and filtering).

Foreplay Discovery

Foreplay's Discovery tool is a comprehensive ad inspiration library that offers access to over 2 million winning ads from Facebook and TikTok. Discovery essentially eliminates the need to leverage unreliable ad spy tools and offers you the ability to view ad activity status, landing pages and estimated metrics in real-time. You can also leverage their AI-powered search and filtering options (niche, format, and platform).

Foreplay AI Briefs

Foreplay's AI Briefs is a tool designed to transform ad inspiration into actionable ad briefs and storyboards. It allows markters to create a scalable and efficient creative pipeline by generating scripts, iterations, and sketches with an AI co-pilot. Key Ai features include versioning for split-testing, management of multiple brands, deadline tracking, dynamic deliverables, and the ability to generate storyboards with AI.

What is Foreplay’s pricing?

Foreplay has very clear and fair pricing. Foreplay offers two plans for users: the Inspiration Plan ($49/month) and the Full Workflow Plan ($99/month). You’re able to buy both plans on an annual basis and get ~15% off your entire subscription. The main difference between the two plans is that the Full Workflow plan offers Foreplay’s new AI Brief product and the Inspiration Plan does not.

Both plans offer these core Foreplay features: Spyder Tracked Brands, Expert Swipe Files, Full Ad Library (500K+ ads), Unlimited Ad Saves, Boards and Folders, Public Share Links, Landing Page Screenshot and much more. All of their AI-powered features are reserved for their Inspiration Plan

Another awesome aspect of Foreplay is that they offer you a free trial of the tool for the first 14 days with no credit card required. You can use the entire tool for two weeks straight and see if it adds value to your brand before deciding to subscribe or not. We think it’s an awesome way for brands to see if it has a place in their workflows or if it drives workflow efficiency before committing to a plan.

Who uses Foreplay at a brand?

You’ll typically see the majority of a brand’s marketing team using foreplay based on it’s features and integrations into their daily workflows. A lot of creative strategists, designers and paid social managers will integrate Foreplay into their workflows.

Foreplay’s “power users” are without a doubt the people closest to the brand’s creative process - ideation, strategy, production and management. These folks will leverage Foreplay to create boards, discovery ad inspiration and even create briefs for upcoming creative projects all within the tool.

You can also see other roles from the marketing and operations team using Foreplay too. After all, the core function of a DTC brand is performance marketing and content, so everyone has a hand in it at a brand. If you’re a CMO, COO or even a founder of a brand, you can find a use for Foreplay.

Opinion: Is Foreplay worth it?

There’s no question that Foreplay is the leading tool in it’s space. The products and features that the tool offers are best-in-class and their database of over 500K+ ads across multiple channels make it incredibly powerful.

Foreplay positions itself as a “workflow” enhancer for creative strategists and marketers. The tool is best-in-class at increasing the workflow efficiency for it’s power users - if you’ve struggled to save all of your ad creative inspiration to a centralized location or aren’t a fan of managing hundreds of links to the Facebook Ad Library, then Foreplay solves that for you.

It’s also impressive that Foreplay is able to scrape such high volumes of ads from Meta and TikTok and allow you to filter them using AI-powered tools. This is what makes Foreplay so powerful - the database is constantly being updated and it becomes your “home” to discover new ads and find new creative inspiration.

Plus, we are also fans of Foreplay's pricing model. At maximum, it's $100/month for your first user. At that price, it's not hard to turn a positive ROI, especially if it improves the efficiency of salaried employees by 10-15%.