Klaviyo is a marketing automation platform designed primarily for eCommerce businesses. It helps brands grow by using customer data to create personalized marketing campaigns—especially through email and SMS.
In today’s day and age, acquisition costs continue to rise and algorithms change overnight. It’s no secret that owning the relationship with your customer has become one of the most important aspects of business. Klaviyo helps brands take control by turning their first-party data into personalized marketing that drives brands real revenue.
Built specifically for eCommerce, Klaviyo merges email and SMS together into one platform, allowing brands to automate flows, build dynamic segments, and launch targeted campaigns based on real-time behavior. The best part, this is all done without needing a developer or large team. Klaviyo acts as the performance layer behind long-term growth for founders, operators, and retention marketers alike.
Klaviyo is where customer data turns into action, and where repeat sales are no longer a guessing game, it’s predictable.
Klaviyo has built itself for eCommerce brands that are looking to take control of their customer relationships and drive incremental revenue from owned channels. For businesses selling physical products online through platforms like Shopify, BigCommerce, and WooCommerce, Klaviyo is especially effective.
A stand out feature for the tool is how naturally it fits into day-to-day modern marketing teams. This is crucial for founders looking to scale without hiring large teams, agencies managing multiple clients, and retention marketers focused on increasing lifetime value. The automation, segmentation, and revenue attribution capabilities are all major benefits that Klaviyo offers.
Ideal Customers
There’s no need to start from ground zero in order to see results with Klaviyo. One of the biggest strengths the platform holds is how easily brands can repurpose what they already have. This includes past campaign copy, existing emails, SMS messages, and customer data from other tools.
With Klaviyo being built on real-time data and flexible automation, it makes it easy to take proven content and use it across flows like abandoned cart reminders, welcome series, and post-purchase campaigns. With past successful promos or lifecycle campaigns, you’re already half way through building a high-performing setup.
The keys to winning while using Klaviyo is updating your messaging for timing, mobile first design, and personalization. The drag-and-drop flow builder lets marketers move quickly while still launching campaigns that feel tailored and thoughtful.
Free Plan
Klaviyo offers a free tier at $0 per month, which includes up to 250 active profiles, 500 email sends, and 150 SMS or MMS credits each month. It also gives users access to basic reporting features, mobile push capabilities, and Klaviyo Academy. While limited, the free plan is a great way to test-drive the platform. Email support is included for the first 60 days.
Email-Only Plan
The email-only plan starts around $20 per month for brands with 251 to 500 profiles, with pricing increasing as your list grows. It includes access to Klaviyo’s full suite of email marketing tools, including segmentation, flows, predictive analytics, and integrations. Depending on the plan tier, you can also remove Klaviyo branding from emails. This plan is ideal for brands that want to focus solely on email before incorporating SMS.
Email + SMS Plan
Starting at around $35 per month, this plan combines everything from the email tier with SMS functionality. It includes a base allotment of SMS and MMS credits—roughly 1,250 to start—so you can begin sending texts right away. The email and SMS combination supports true multi-channel campaigns and includes support access, making it the most popular plan for DTC brands looking to scale retention efforts across channels.
Klaviyo Reviews
At roughly $25 per month, Klaviyo Reviews enables brands to collect, display, and automate product reviews using data pulled directly from store and order history. Pricing scales with order volume, and the reviews collected can be seamlessly integrated into existing flows or campaigns to boost trust and drive conversions.
Marketing Analytics Add-On
This optional add-on starts at about $100 per month for lower-tier accounts. It unlocks advanced reporting and benchmarking tools that go far beyond Klaviyo’s default dashboards. With this upgrade, brands can access deeper insights around revenue attribution, segment performance, and predictive trends to optimize future campaigns.
Klaviyo Data Platform (CDP)
For larger or more data-driven organizations, Klaviyo’s CDP offering begins at approximately $500 per month for around 100,000 profiles. It brings together advanced capabilities like unified lifetime customer profiles, no-code data transformations, and real-time syncing across systems. The CDP is built for brands that need to centralize data from multiple sources and activate it across their entire tech stack.
Billing Notes (What to Know Upfront)
In order to get the most out of Klaviyo, you’ll want to start with the flows that matter most. Launch a welcome series, cart abandonment flow, post-purchase follow-ups, and win back campaigns first. These flows are the core drivers of repeat revenue for almost every brand on the platform.
Klaviyo’s segmentation tools help users move beyond batch-and-blast campaigns. You can target by user behavior, purchase frequency, location, or even engagement to make every message feel personal to the customer receiving it. Predictive analytics can also help you spot likely-to-churn customers or high value segments before it’s too late.
One of the largest missed opportunities for brands is failing to connect email and SMS in campaigns. Klaviyo makes it simple to build multi-channel flows that feel coordinated without being overwhelming. Even simple combinations like sending an email reminder followed by a text can significantly lift engagement.
While Klaviyo is very intuitive, it doesn’t replace the strategy work that goes into making campaigns shine. Users should try and avoid importing messy data, skipping segmentation, or blasting emails without intent. Use Klaviyo’s built-in templates, training materials, and live dashboards to guide you through the setup process and measure what works.
Deep Data Integration
Klaviyo pulls in data from eCommerce platforms, support tools and analytics suites to give you a single view of each customer. You’re no longer guessing who your audience is, you’re acting on behaviors in real time.
Marketer-Friendly (No Devs Required)
One of the biggest advantages Klaviyo provides its customers is how approachable it is for non-technical teams. You’ll be able to build advanced flows, test logic, and customize campaigns without writing any code. This gives DTC brands without developers full control.
Predictive Analytics
The use of machine learning to forecast customer LTV, churn risk, and optimal reorder timing is just some of the ways that Klaviyo’s predictive analytics help you stay ahead of the game. These insights power smarter segmentation and help brands know who to retain, reactivate, and when to engage.
Shopify Integration
Shopify brands is where Klaviyo really shines. The platform syncs every minute, pulling in orders, browsing behavior, and customer data in near real time. This kind of speed makes personalization sharper and campaigns performance stronger.
Transparent Attribution
Transparency is always important. Klaviyo makes it easy to see how much revenue each campaign or automation drives. Marketers are able to prove return on investment with clear attribution across flows, emails, and SMS allowing teams to double down on what's working.
Built to Scale
Klaviyo currently powers more than 135,000 businesses and supports these brands through every stage. Whether you’re just getting started or managing campaigns at scale, the platform grows with you.
Klaviyo not only provides eCommerce brands with the tools to do more with their data, but it helps marketers launch high-performing automations, build smarter campaigns, and turn customer behaviors into real revenue.
Every part of the platform is built to help brands grow their business on their terms. From email and SMS to advanced segmentation and predictive analysis, whether you’re scaling or just getting started, Klaviyo makes it possible to own your marketing and connect with customers in a more meaningful way.
No matter who you are, if you’re ready to take retention seriously and want a platform that grows with you, Klaviyo is built exactly for that. Unlock Explosive Growth with Klaviyo — Start Your FREE Plan Today and Turn Browsers Into Loyal Customers!
Everything you need to build a better D2C brand, business and tech stack.
.png)