Best Omnichannel Tools and Shopify Apps

Omnichannel marketing tools are designed to create a seamless customer experience across multiple channels and platforms. These tools allow direct-to-consumer (DTC) brands to engage with customers whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. The primary function of these tools is to integrate marketing efforts across these various channels, ensuring a consistent and personalized customer journey.

A key feature of omnichannel marketing tools is the ability to track and analyze customer interactions and preferences across all channels. This data-driven approach enables DTC brands to deliver more targeted and effective marketing campaigns. By understanding customer behavior, brands can tailor their messaging and offers, leading to improved customer satisfaction and loyalty.

Active Campaign
Active Campaign

ActiveCampaign's platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text.

Email & SMS
Email & SMS
used by
27
brands
Dynamic Yield
Dynamic Yield

Dynamic Yield delivers personalized experiences that turn browsers into shoppers into loyal customers. They syndicate data from multiple sources to power a consistent shopping experience across all channels.

Data
Data
used by
26
brands
Braze
Braze

Braze is a cross-platform messaging solution built for today’s on-demand, always-connected customers. Access live views of every customer, enable intuitive customer journey building and receive insights on how to steer conversations with every customer.

Marketing
Marketing
used by
16
brands
Cymbio
Cymbio

Cymbio is an all-in-one digital growth platform built for brands to manage and automate all processes, operations and collaborations with retail, marketplace and social commerce partners.

Operations
Operations
used by
15
brands
Customer.io
Customer.io

Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.

Marketing
Marketing
used by
10
brands
Leap
Leap

Leap gives you all that you need to start your store. They sign leases and cover upfront expenses & open up premium locations around the country. They also handle day-to-day operations, from merchandising to staffing and technology. Makes turning on retail as a channel almost immediate.

Operations
Operations
used by
8
brands
Drip
Drip

Meet Drip, the automated marketing platform designed to help growing ecommerce brands grow even more. How? Spot-on email marketing and onsite personalization backed by data and borne through unrivaled segmentation. Audience-growing forms, slide-ins, and popups. Customer support that’s way more copilot than cookie-cutter.

Marketing
Marketing
used by
6
brands
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