Founded by sneaker enthusiast turned entrepreneur, Alex Lotier and Chase Young, Culture Kicks has evolved from an online destination for streetwear and sneakers to a media house blazing its own path in an ever-changing digital world. The brand started as a small resale shop curating hard-to-find drops for local collectors but quickly tapped into the power of their digital community to scale globally.
With sneaker culture thriving on social media platforms like TikTok and Instagram, Culture Kicks needed a way to turn its followers into loyal customers, and its loyal customers into brand advocates.
In just 3.5 years, Culture Kicks has grown its reach to over 3.5 Million followers across social platforms and continues to scale as one of the fastest-growing media companies online. Leveraging digital word-of-mouth and authentic creator partnerships to fuel its momentum, it's no surprise the team at Culture Kicks was looking for ways to scale their audience. Spreading from sneakers to sports culture, this company is hungry and motivated to solve problems fast and continue to build on their momentum.
Founded by Joshua Cohen, Luke Dobrovic, and Justin Krokoff, Pinpoint is an AI-powered platform that helps DTC brands turn Instagram and TikTok engagement into predictable revenue. It automates conversations in DMs so brands can capture leads, convert intent, and generate sales directly from the place where most shoppers first discover them.
Pinpoint can work with any brand but it's best for social-first ecommerce brands that want a faster path from audience to customer. For teams that rely social media for awareness or traffic, the Pinpoint platform provides a reliable way to convert that attention into measurable revenue without adding headcount or wasting opportunities in your inbox.
Culture Kicks was getting ready for one of their biggest launches to date with a newsletter launch, a new shoe release, and no direct path to convert their millions of followers into paying customers. The team was looking for a way to centralize how they converted attention into an owned audience. With millions of views every month across TikTok, Instagram, and YouTube, the thing that was missing was a clean, trackable funnel that turned these followers into subscribers, visitors, or people they could reach out to directly to fill them in on what was happening in the Culture Kicks world.
Between multiple tools in their stack, the process was missing an optimized feel that was focused around creator-driven, social first content. Analytics were fragmented and it was difficult for the team to track which channels or specific creators were actually driving conversions. It was good enough to survive, but it wasn't built to scale at the level they needed.
Culture Kicks welcomed Pinpoint into the mix as a tool that they could rely on and serve as the backbone for their massive launches of a brand new newsletter and their most recent shoe release. The team at Culture Kicks was looking for something that could manage all follow-up and automations at scale. Every comment became a touch point that turned these engaged followers into converters through an automated drip campaign.
Since adopting Pinpoint, Culture Kicks has expanded its use of the platform in three critical ways:
1. Automated audience conversion at scale: Pinpoint managed all follow-up and automations for Culture Kicks' biggest launches. Every comment became a touch point that moved followers into an automated drip campaign, turning engaged social users into converters.
2. Instant onboarding + real-time visibility: Not only was Culture Kicks set up within 24 hours during their onboarding process, but they were given real-time analytics showing which content converted best and exactly where conversions were coming from.
3. AI-powered coverage across social channels: Without Pinpoint, thousands of potential customers would've been lost in the comment section. With AI teammates living on their social channels, Culture Kicks ensured every engaged follower received the details needed to convert.
The results spoke for themselves. Culture Kicks turned their social following and engagement into data-driven and monetizable users without much effort from the internal team. They were able to implement Pinpoint and start seeing results almost immediately. Pinpoint's team acted as an extension of the Culture Kicks team. With fast responses and hands-on collaboration, Pinpoint even implemented product updates based on Culture Kicks' input.
Thousands of news subscribers to their newsletter in a matter of weeks. A record product launch that resulted in the Culture Glider V3 selling out in the first hour. 100% tracking accuracy on where the conversions were coming from. Not only was Culture Kicks able to crush their launches of new products but they were able to establish their owned audience infrastructure for long term growth. It wasn't just a new tool, it was an extension of the team that brought in systems that drove immediate results.
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