Customer data tools are specialized software solutions that help direct-to-consumer (DTC) brands collect, analyze, and manage customer information. These tools aggregate data from various touchpoints, such as website interactions, purchase history, and social media engagement, to create comprehensive customer profiles. Features typically include data segmentation, behavior tracking, predictive analytics, and integration with marketing and sales platforms.
For DTC brands, customer data tools are essential in understanding their audience. They provide valuable insights into customer preferences and behavior, enabling brands to tailor their marketing, sales, and product strategies effectively. This targeted approach leads to more personalized customer experiences, higher engagement rates, and improved customer loyalty. In a highly competitive market, these tools offer a significant advantage by enabling data-driven decision-making.
Popular tools in this category include Segment and Klaviyo. Segment is renowned for its ability to collect and consolidate data from multiple sources into a single platform, providing a unified view of the customer. Klaviyo excels in leveraging customer data for personalized email and SMS marketing campaigns. Both tools are popular due to their comprehensive data management capabilities and integration options, making them invaluable for DTC brands focused on building strong, data-informed relationships with their customers.
As data gathering becomes more dispersed across different touchpoints, customer data platforms such as Mparticle or Rudderstack are becoming one of the most important parts of the stack in glueing all the data back together to help businesses build a cohesive understanding of each customer.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
Shipfusion is the ultimate partner for rapidly scaling DTC brands. With 99.97% SLAs and 97.9% retention, kiss fulfillment headaches farewell for good.
3PL Hub is a 3PL agnostic consultancy that specializes in 3PL RFPs, 3PL matchmaking and analysis for eCommerce brands. We turn Shopify data into extensive logistics profiles that can be shared with 3PLs. Our tools have been created for eCommerce brands to compare 3PLs by SLAs, experience, technology, location/s, and pricing.
Paper Run is the best and easiest way for the top D2C brands to send direct mail to customers who don't open their emails.
Automate data privacy requirements with a full suite of privacy tools built by privacy and compliance experts starting with a cookie consent banner, automated cookie transparency page, privacy notice generator, and data subject access request portal.
Identify and convert every engaged visitor - get the email, physical address, and device data for real-time retargeting. Ready to give it a try? Start your 2 week trial for $1. We are confident you’ll love Opensend after testing for 2 weeks.
GoAudience is the marketing intelligence platform for consumer brands that want to grow purchases without the guesswork. By combining exclusive credit card spending data, real-time traffic scoring, and actionable insights, it helps you attract better-fit buyers, understand who’s likely to convert, and take smarter, personalized actions to drive more sales.
Scribeless enables brands to boost customer retention with personalized handwritten notes. Our fully automated campaigns achieve a 99% open rate, helping brands to connect more effectively with customers and offer a personal touch that stands out in the digital noise.
Everything you need to build a better D2C brand, business and tech stack.
