E-commerce tools are comprehensive software solutions designed to facilitate various aspects of online retail operations for direct-to-consumer (DTC) brands. These tools cover a wide range of functionalities, including website creation and management, shopping cart integration, payment processing, inventory management, and customer service. They provide an all-in-one platform to manage online sales, streamlining the process from product listing to order fulfillment.
For DTC brands, e-commerce tools are indispensable. They simplify the complexities of online retail, allowing brands to focus on product development and marketing. These tools enable efficient management of digital storefronts, ensuring a smooth and satisfying shopping experience for customers. With features like analytics and SEO optimization, they also help brands in understanding customer behavior and improving their online presence.
In this category, Shopify and WooCommerce stand out. Shopify is popular for its user-friendly interface and extensive range of features, catering to both small startups and large enterprises. Its ease of setup and scalability make it a go-to choice for many DTC brands. WooCommerce, a plugin for WordPress, is known for its flexibility and customization options, appealing to brands looking for a tailored e-commerce solution. Both Shopify and WooCommerce are favored for their robust capabilities and reliability, making them essential tools for successful e-commerce operations.
To get started in eCommerce you need a robust infrastructure. Shopify provides the most popular solution out there, but others likes WooCommerce are still powering powerful stores. Also check out the different tools in the headless space like Swell that might be worth considering.
Tapcart has been called the "Shopify for mobile apps" and it's drag-and-drop platform let brands customize their mobile app including layout, product detail pages, integrate checkout options, include product reviews, and even add other branded content (i.e., blogs, lookbooks, videos, live video, and more). Tapcart also lets merchants sync directly from Shopify in realtime so inventory, products, and collection are all up-to-date.
Square Online offers an easy-to-use platform for businesses to create professional eCommerce websites with built-in payment processing and powerful sales tools. Whether you're selling products, services, or digital content, Square helps you manage inventory, fulfill orders, and grow your online presence—all in one place.
WooCommerce is a free WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an online store. With just a few clicks, your WordPress website turns into a fully-functional e-commerce website.
Magento is an eCommerce platform. Magento gives you the power to create unique and engaging shopping experiences. Enjoy rich, out-of-the-box features, an unlimited ability to customize, a flexible headless architecture, and seamless third-party integrations.
SMS Bump (now owned by Yotpo) is an enterprise grade SMS platform designed for eCommerce businesses. Create your custom flows, automations or schedule campaigns and start getting closer to customers.
Fuego.io is building the world’s most customizable and extensible mobile commerce platform. Powered by the latest breakthroughs in Generative AI, we allow you to turn your existing Shopify store into a fully native and customizable mobile app packed with social commerce features in seconds.
Canal’s a tool that effectively turns your D2C business into a marketplace. It enables you as a merchant to sell other brands’ goods on your website. The best part is that you, as a brand, don’t hold any of the inventory. Canal connects to your partners brands’ warehouses so you don’t have to worry about shipping & handling.
BigCommerce is an eCommerce solution that runs on its own servers — so you don’t have to buy web hosting or install anything on your computer to use it. With tons of built-in features, data tools, and more, BigCommerce is best for large or fast-growing businesses.
Everything you need to build a better D2C brand, business and tech stack.
