Home
Revenue Attribution
Revenue attribution tools give D2C brands a clear picture of which marketing efforts directly drive revenue. By mapping sales back to specific campaigns, channels, or touchpoints, brands can make data-driven decisions about where to invest. This level of transparency ensures marketing dollars are spent effectively, maximizing ROI and overall profitability. For brands looking to scale efficiently, revenue attribution is a vital component of optimizing the marketing strategy.
Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.