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The Most Overlooked Ad Channel in D2C Right Now

Discover why Snapchat Ads are driving cheaper CPMs and higher engagement for brands willing to test.

The Most Overlooked Ad Channel in D2C Right Now
Table of Contents
published:
September 30, 2025
Last Updated:
September 29, 2025
Autor:
Marissa OHalloran

If you’re only running ads on Meta and Google, you’re leaving serious growth on the table. Snapchat’s ad platform has quietly evolved into one of the most cost-effective ways to reach Gen Z and Millennial audiences where they actually spend their time.

From hyper-engaging AR lenses to advanced targeting tools, Snapchat Ads offer unique ways to connect with consumers that other platforms can’t match. The best part? Competition is lighter, meaning lower CPMs and more efficient customer acquisition for savvy brands.

We broke down exactly how operators are scaling with Snapchat Ads, and why now is the best time to test.

Read the full breakdown here.

Why Test Snapchat Ads

  • Reach 100M+ U.S. daily active users—mostly Gen Z & Millennials.
  • Stand out with interactive formats like AR lenses and filters.
  • Take advantage of lower costs & less crowded auctions.

Start with Snapchat Ads

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