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Mixpanel vs. Amplitude: Tool Comparison

When comparing Mixpanel and Amplitude, it’s clear that both platforms are designed to provide deep insights into user behavior, but they cater to slightly different needs in the analytics space. Mixpanel excels in event tracking and offers powerful tools for analyzing user interactions across web and mobile platforms. Its intuitive interface and robust segmentation capabilities make it a favorite for teams looking to quickly understand user behavior and optimize their products.

Amplitude, on the other hand, goes beyond simple event tracking to offer a more comprehensive view of the user journey. With features like product analytics, session replay, and advanced A/B testing, Amplitude is ideal for businesses that need to tie their analytics directly to business outcomes. This platform’s focus on experimentation and data-driven decision-making provides valuable insights for companies looking to continuously improve their user experiences.

Mixpanel

Web Analytics

Heatmap

Cross-channel Analytics

Amplitude

Business Analytics

Web Analytics

Heatmap

Mixpanel: What Is It?

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Amplitude: What Is It?

Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.

Mixpanel Key Features

- Analyze user behavior and engagement across your ecommerce platform to identify growth opportunities.- Leverage cohort analysis to understand how different customer segments interact with your product.- Integrate Mixpanel with your ecommerce stack to track key metrics like conversion rates and customer lifetime value.- Utilize Mixpanel's AI-powered insights to automatically surface actionable recommendations for improving the customer experience.- Empower your marketing and product teams to make data-driven decisions that drive ecommerce growth.

Amplitude Key Features

- Analyze customer behavior in-depth to drive personalized marketing strategies. - Track user engagement across platforms to optimize product and feature adoption. - Leverage data to forecast trends and inform product development decisions. - Implement A/B testing to refine user experiences and increase conversion rates. - Utilize cohort analysis for targeted customer retention and loyalty programs. - Gain insights with real-time analytics to make data-driven decisions swiftly.

Mixpanel Pricing

Mixpanel's Free plan offers insights, funnels, retention, and flow reports at no cost. The Growth plan, starting at $24/month, adds features like a data dictionary, user privacy APIs, and access to a Slack community with email support. Enterprise pricing is not publicly shared and requires contacting Mixpanel for more details.

Amplitude Pricing

Amplitude’s Free Starter plan provides foundational product analytics, with the Growth plan offering advanced behavioral analysis and A/B testing. Custom pricing applies for enterprise-level features.

Mixpanel Integrations

Learn more about the tech stack integrations that Mixpanel offers below. Key integrations include Intercom, Optimizely, Shopify, Klaviyo, and MailChimp.

Intercom

CX & Support

Intercom is a Conversational Relationship Platform. It shows you who is using your product or website and makes it easy to personally communicate with them with targeted content, behavior-driven messages, and conversational support.

Optimizely

Optimization

Optimizely offers powerful, easy to use solutions, to test what messages, imagery, and offers help increase conversion, retention, and lifetime value.

Shopify

Platform

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. Its ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Klaviyo

Email & SMS

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

MailChimp

Email & SMS

With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.

Braze

Marketing

Braze is a cross-platform messaging solution built for today’s on-demand, always-connected customers. Access live views of every customer, enable intuitive customer journey building and receive insights on how to steer conversations with every customer.

WooCommerce is a free WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an online store. With just a few clicks, your WordPress website turns into a fully-functional e-commerce website.

Webflow

Platform

Webflow commerce is becoming a serious competitor to Shopify. They also boast the ability to create a fully functioning website without touching code, but in addition to that - they pride themselves on giving you the ability to create unique commerce experiences for your customers.

BigCommerce

Platform

BigCommerce is an eCommerce solution that runs on its own servers — so you don’t have to buy web hosting or install anything on your computer to use it. With tons of built-in features, data tools, and more, BigCommerce is best for large or fast-growing businesses.

Amplitude Integrations

Learn more about the tech stack integrations that Amplitude offers below. Key integrations include Braze, WooCommerce, Webflow, BigCommerce, and Mixpanel.

Mixpanel: Key Brands

These highlight D2C brands from our database all currently leverage

Mixpanel

in their tech stack:

OLLY

Category

OLLY makes vitamins and supplements that are as enjoyable to take as they are effective. Their products, from daily multivitamins to probiotics and sleep aids, focus on supporting overall health with delicious gummies and convenient softgels.

bareMinerals Development

Category

bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.

Bespoke Post

Category

Bespoke Post is a subscription box service that offers curated boxes of high-quality, unique, and often lifestyle-oriented products to its subscribers. The company is known for providing a personalized and curated shopping experience.

Peloton

Category

Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

Steve Madden

Category

Inspired by rock and roll and New York roots, Steve Madden's vision is to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring.