In a world where dog walks are often more about convenience than style, Prince & Posh is here to change the narrative. Inspired by their two Dobermans—Prince & Posh—this fashion house redefines what it means to dress with intention, turning everyday routines into elevated rituals. Think heirloom-quality pieces, luxe design, and a deep sense of purpose that bridges the gap between pets and their people. We caught up with the founders to talk about their journey, creative process, and what it really takes to build a brand that’s equal parts runway and real life.
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Prince & Posh is a pet and human fashion house redefining what it means to walk in style. Inspired by our two Dobermans—Prince, the stoic showstopper, and Posh, the bold and unapologetic little sister—we create elevated essentials for fashion-conscious pet parents who see style as a shared love language.
Rooted in confidence, authenticity, and inclusivity, our pieces are designed to turn everyday moments into rituals of expression. From heirloom-quality accessories to timeless statement pieces, we believe luxury lives in the details—and in the bond between you and your dog.
This isn’t fast fashion. This is intentional, elevated living—one walk, one look, one moment at a time.
It all started with Prince—our first Doberman and the definition of stoic, majestic, and unbothered. He had a presence that couldn’t be ignored. The kind that turned heads without trying. He reminded us of a modern-day show dog—not just for performance, but for presence. That’s where the idea took shape: what if every pet and pet parent could step into that same spotlight? What if every walk felt like a runway moment? That belief is still the heartbeat of our brand.
We called our first collection Show Dog because that’s exactly what it is—a celebration of status, confidence, and the bond that deserves to be seen.
Then came Posh. Fearless, confident, full of personality, and quick to let you know who’s boss. She brought the edge. The attitude. And with her, the vision expanded. We realized this wasn’t just about accessories—it was about self-expression. About creating a fashion house for pets and their people who value style, sustainability, and showing up with intention.
Prince & Posh is where style meets substance. How you carry your walking essentials is just as much a statement piece as the necklace you wear. Because here, it’s not just a walk—it’s a ritual of elevated living. A timeless expression of confidence, authenticity, and inclusivity, shared between pet and parent in the everyday moments that define us.
It took about a year from idea to launch. The early vision started with Show Dog —a bold concept built around status, spotlight, and the undeniable energy of our first muse, Prince. But exactly one year in, we realized we were evolving just as much as our brand was.
The big pivot was deciding to rebrand to Prince & Posh—naming the brand after the very Dobermans who shaped it. It was a move that felt more personal, more timeless, and more aligned with our true vision: building a fashion house rooted in confidence, authenticity, and inclusivity for both pet and parent.
We weren’t afraid to shift. That’s been one of our greatest wins—trusting ourselves enough to change direction when it meant telling a story more true to the evolution of ourselves and the brand.
We started DTC by design. From the beginning, we knew we weren’t just selling products—we were building a world. A community for fashion-conscious pet parents who see their dogs as part of their lifestyle, not separate from it. Going direct allowed us to create that connection, share our story on our terms, and invite people into the everyday moments that inspire the brand.
As we’ve grown, our focus has evolved from just showcasing the product to showing more of us—our life with Prince and Posh, the rituals, the realness, and the way community has supported and shaped us along the way. It’s always been about more than what you wear—it’s about what you stand for, and who you walk beside.
Our day-to-day rhythm with Prince and Posh is the heartbeat of everything we create. Every product, caption, or campaign starts with real-life moments—morning walks, training, coffee runs, late-night planning sessions with two Dobermans at our feet. People see the polished visuals, but what drives our success is the lived experience behind them.
We design for how people actually move through the world with their dogs. That means testing pieces in real time, observing how they wear, how they feel, how they live. Our dogs aren’t just muses—they’re our co-founders. And staying close to those everyday, often unseen details is what keeps our vision grounded and our brand aligned with what matters.
That building a beautiful brand and building a sustainable brand aren’t the same thing. We poured so much into the visuals, the storytelling, the product—but the backend matters just as much. From inventory systems to customer experience flows, the unglamorous stuff can make or break you.
We didn’t expect how much mindset plays a role. You have to be both visionary and operational—able to dream big but also solve very real, very unsexy problems daily. The myth is that DTC is just aesthetics and social media. The truth? It’s discipline, clarity, and knowing when to pivot without losing your purpose.
The most common thing we hear is, “This is such a great idea—I’ve never seen anything like it.” Our customers love the concept, the quality, and how intentional everything feels. It’s always affirming to hear that what we created resonates so deeply.
But we don’t just take the compliment—we let it challenge us to keep raising the bar. Every drop, every design, we ask: Does this still feel fresh? Does it reflect the lifestyle our community is building? That feedback reminds us that we’re not just filling a gap—we’re creating something people didn’t know they needed until they saw it. And that keeps us inspired to evolve with care, not trend cycles.
We’re down to the final pieces from our first collection—something we’re incredibly proud of. What’s next? We’re deep in the design phase for a new wave of limited drops, each one created for pet parents and pets who see fashion as a shared love language.
These next pieces will lean even more into intentional design—fashion-conscious, heirloom-worthy, and made to be lived in. We're excited to keep exploring what luxury looks like in everyday moments and continue building a world where pets and their people can show up fully, stylishly, and unapologetically together.
Share and be your authentic selves. As Black, queer women building something that didn’t exist when we went looking for it, that advice has anchored us. It reminded us that our presence is powerful—and that showing up fully, without shrinking or code-switching, is the brand.
It’s why we’re so intentional about building a space rooted in inclusivity and self-expression. Prince & Posh isn’t just about fashion—it’s about feeling seen, owning your story, and embracing your confidence unapologetically. We were also told: trust the process. Keep showing up, even when the vision feels bigger than the current moment. Your community will find you—and they have.
We keep our tech stack intentional—everything we use supports the experience we’re creating, both behind the scenes and in front of our audience.
Every tool in our stack helps us blend structure with creativity—so we can stay focused on storytelling, community, and crafting pieces that feel personal and timeless.
Yes—we do have an affiliate program! It’s currently invite-only, curated to keep the experience aligned with our brand values. That said, we’re always open to connecting with creators and pet parents who genuinely align with our mission. You’re more than welcome to apply.
At the moment, we’re managing the program in-house to keep it personal and relationship-driven.
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