While many jewelry brands rely on tradition, The Pearl Source is rethinking what luxury and accessibility can look like online. Based in Los Angeles and family-owned, the brand was one of the first to bring pearls into the e-commerce era — complete with GIA certifications, customizable designs, and a direct-to-consumer model that cuts out the heavy retail markup. We caught up with founder Sammy Rbibo to talk about the brand’s evolution, how they're using tech to elevate the customer experience, and what it takes to lead in a niche luxury category.
The Pearl Source is a Los Angeles-based, family-owned online retailer specializing in high-quality pearl jewelry. The company sources pearls directly from their origins and was the first e-commerce site to offer GIA-certified pearl reports. Our collection includes customizable necklaces, earrings, bracelets, and more. Known for quality, value, and service, it’s a trusted destination for timeless pearl jewelry.
People were not given the ability to customize jewelry the way they should. We wanted to solve that problem within the pearl universe.
About 6 months from thought to fruition to create our first launched e-commerce site.
DTC was the way to go! Retail was too heavily marked up and we really wanted to focus directly on the consumer in order to cut out the middleman.
Our brand and company thrives on a culture of continued excellence to dominate our field. Despite being the recognized leader for pearls, we continually work hard to always perfect our game even further.
Navigating the landscape of marketing can be a bit tricky and is definitely a very high learning curve in our business.
Luckily, we have over 15,000 positive reviews on Trustpilot, which makes us the largest jewelry store on the platform! Generally, customers have noted the importance of packaging when it comes to the gift-giving experience. That feedback caused us to rework our packaging to be truly one of a kind.
We are always working on improving the customer experience! Right now, we are launching virtual try-on services on our best sellers using augmented reality. Furthermore, our site will feature full video content of all our jewelry to ensure that people clearly understand how they will look when wearing our beautiful pearls.
Think big.
We rely heavily on project management tools to stay organized, including Basecamp, Slack, and other similar tools.
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