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Conversational Marketing
Conversational marketing tools allow D2C brands to engage directly with customers in real-time through chat, messaging, and interactive prompts. These tools help guide shoppers, answer questions, and provide personalized product recommendations, all while fostering a more human connection. By integrating conversational marketing into the customer journey, brands can increase engagement, shorten the sales cycle, and boost conversions. This strategy is essential for creating a more interactive and responsive shopping experience.