Toilet paper has transitioned from a basic household necessity to a category with diverse consumer preferences focusing on softness, strength, and sustainability. Innovations in this sector cater to a variety of needs, ranging from ultra-soft luxurious textures to environmentally friendly options made from bamboo and recycled materials.
Leading direct-to-consumer brands like Who Gives A Crap and Peach not only offer convenience but also emphasize eco-conscious production and social responsibility. Who Gives A Crap is known for its 100% recycled and bamboo toilet papers that support sanitation projects worldwide, while Peach offers premium, peach-scented paper for a unique, luxurious experience.
The rise of these brands reflects a growing trend towards products that offer both personal comfort and help make a positive impact on the environment. Consumers now have the opportunity to choose toilet paper that aligns with their values, whether they prioritize luxury, sustainability, or social good. Explore our curated selection to find the best fit for your bathroom essentials.
Reel is 100% bamboo toilet paper that's tree-free.
Reel Paper is a leading D2C brand in sustainable toilet paper and household essentials. Committed to eco-friendly practices, Reel Paper offers bamboo toilet paper that is soft, strong, and biodegradable. With a focus on sustainability, each purchase helps plant trees and reduce carbon emissions. Reel Paper's subscription service ensures a convenient and hassle-free experience for customers, with customizable delivery schedules. By choosing Reel Paper, consumers not only prioritize environmental conservation but also enjoy high-quality products that make a positive impact. Through its innovative approach to sustainable living, Reel Paper is redefining the way consumers think about everyday essentials.
Using wood to wipe is an idea whose time should long since have passed. PlantPaper is on a mission to end the century-long reign of tree paper, which has been catastrophic to human and planetary health.
Who Gives A Crap is a feel good toilet paper, whose social and environmental mission is integral to the project.
