Analytics
Considering adding either Amplitude or Source Medium to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Amplitude and Source Medium offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.
- Analyze customer behavior in-depth to drive personalized marketing strategies.
- Track user engagement across platforms to optimize product and feature adoption.
- Leverage data to forecast trends and inform product development decisions.
- Implement A/B testing to refine user experiences and increase conversion rates.
- Utilize cohort analysis for targeted customer retention and loyalty programs.
- Gain insights with real-time analytics to make data-driven decisions swiftly.
- Analyze marketing ROI across all channels to optimize spend and performance.
- Track customer acquisition costs and lifetime value for better budget allocation.
- Provide real-time revenue attribution to identify high-performing campaigns.
- Offer actionable insights for scaling profitable channels and cutting underperformers.
- Automate data collection and reporting to save time and improve accuracy.
- Integrate with popular ecommerce platforms for seamless data synchronization.
The Amplitude Plus plan starts at $49 per month and provides access to the platform's core analytics features. Amplitude also offers Growth and Enterprise plans, but the pricing for those is customized based on factors like the number of monthly tracked users (MTUs) and additional features required.
Source Medium's pricing is not publicly available to merchants. You need to join a sales call in order to hear about their pricing model.
Amplitude offers a wide range of integrations that allow you to connect data from various sources and platforms into their powerful analytics and insights platform. These integrations enable you to get a comprehensive view of your customer behavior and performance across your entire marketing and product ecosystem.
- Segment
- Mixpanel
- Salesforce
- Zendesk
- Intercom
- Braze
Key integrations that Source Medium offers:
- Shopify
- Google Analytics
- Facebook Ads
- Google Ads
- Klaviyo
- Elevar
- Recharge
- Attentive
These highlight D2C brands from our database all currently leverageÂ
Amplitude
 in their tech stack:
JulyJuly is a luggage and travel accessories brand that offers high-quality, stylish luggage and small leather goods. Their products feature craftsmanship and seamless access for fast retrieval of essentials like passports and keys. July luggage is available in a variety of colors and can be personalized with unique fonts to help travelers easily identify their bags at the baggage carousel.
Logan HollowellLogan Hollowell creates ethereal designs with exquisite craftsmanship. Their jewelry collections are inspired by the celestial wonders of the universe and each piece is meticulously handcrafted using the finest materials, including ethically sourced gemstones and precious metals.
Manly BandsManly Bands crafts unique and stylish men's wedding bands. Founded with the belief that men deserve exceptional choices when it comes to their wedding jewelry, Manly Bands offers a diverse collection of rings crafted from high-quality materials such as tungsten, titanium, and precious metals. With customizable options and a focus on craftsmanship and comfort, Manly Bands provides grooms-to-be with the perfect symbol of their love and commitment.
These highlight D2C brands from our database all currently leverageÂ
Source Medium
 in their tech stack:
True ClassicApparel
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Zero Acre FarmsFood
Zero Acre Farms is an all purpose cooking oil with a purpose, made by fermentation.
Lucky SaintBeverage
0.5% unfiltered lager progressively crafted with over 400 years of proud brewing heritage. Lucky Saint keeps their beer unfiltered for maximum flavour, even without the alcohol.