Analytics

Measured vs. 42: Tool Comparison

Considering adding either Measured or 42 Technologies to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Measured and 42 Technologies offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Measured is the only media measurement and optimization platform powered by incrementality intelligence. Our proven methodology incorporates results from continuous testing across all channels and tactics, combined with your brand's performance data, to connect advertising investments to incremental sales. Leading consumer brands trust Measured to validate and optimize ongoing media investments through incrementality-based attribution, testing, benchmarketing, and scenario planning capabilities.
42 delivers automated merchandising analytics for D2C and omnichannel brands and retailers. 42 offers immediate, accurate retail reporting for retail and merchandising. Their fully-customizable dashboards process real-time data from every channel, including eCommerce, brick-and-mortar, wholesale, marketplaces, and more.
- Utilize cross-channel attribution to optimize marketing spend and ROI. - Implement incremental measurement for accurate assessment of marketing impact. - Offer experimentation tools to test and refine marketing strategies. - Provide a unified view of media performance across all channels. - Analyze customer acquisition cost for smarter budget allocation. - Integrate with top ad platforms for streamlined data analysis and action.
- Aggregate sales and customer data for comprehensive analytics and insights. - Provide real-time inventory tracking to optimize stock levels and reduce waste. - Analyze buying patterns to tailor product offerings and increase sales. - Offer customizable dashboards for monitoring key performance indicators. - Use predictive analytics for demand forecasting and planning. - Integrate with popular ecommerce platforms for seamless data synchronization.
The Measured platform offers a custom pricing model, with no set starting price listed on their website. Pricing is determined based on the specific needs and requirements of each customer, such as the number of data sources, integrations, and advanced analytics features needed.
The 42 platform offers a custom pricing model, with a starting price of $500 per month for the "Made-to-Measure" plan. Pricing is based on the specific needs and requirements of each customer, such as the number of data sources, integrations, and advanced analytics features required.
The integrations listed below are some of the most popular and widely used by Measured customers. They allow for seamless data sharing and analysis between Measured and leading advertising, analytics, and ecommerce platforms. - Google Analytics - Google Ads - Facebook Ads - Shopify - Klaviyo - Snowflake
42's integrations enable 42 users to get a unified view of their business performance across multiple sales channels and systems. - Shopify - Magento - BigCommerce - Amazon Seller Central - Google Analytics - Netsuite
These highlight D2C brands from our database all currently leverage 
Measured
 in their tech stack:
True Classic
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Enso Rings
Stylish silicone rings. Bring an inventive combination of style, safety and comfort to the way you express commitment.
Birdies
Birdies are designed to take you everywhere, Birdies shoes combine elevated style, ultimate comfort, and everyday versatility.
These highlight D2C brands from our database all currently leverage 
42
 in their tech stack:
Incase
Home
Sleeve and Case Protection for your iPhone, AirPods, Airpods Pro, MacBook Air and MacBook Pro.
Lisa Says Gah
Apparel
Founded by a former fashion buyer, Lisa Says Gah is an anti-fast fashion label making sustainable and ethical clothing and accessories. Lisa Says Gah is hyperaware of its carbon footprint and makes every effort to reduce waste throughout its supply chain, biodegradable packaging, and partnering with independent, sustainable designers.
Revival Rugs
Home
Revival brings unique handmade rugs and home goods from the world to your door.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.

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