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Analytics
Considering adding either Mixpanel or Source Medium to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Mixpanel and Source Medium offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
- Analyze user behavior and engagement across your ecommerce platform to identify growth opportunities.
- Leverage cohort analysis to understand how different customer segments interact with your product.
- Integrate Mixpanel with your ecommerce stack to track key metrics like conversion rates and customer lifetime value.
- Utilize Mixpanel's AI-powered insights to automatically surface actionable recommendations for improving the customer experience.
- Empower your marketing and product teams to make data-driven decisions that drive ecommerce growth.
- Analyze marketing ROI across all channels to optimize spend and performance.
- Track customer acquisition costs and lifetime value for better budget allocation.
- Provide real-time revenue attribution to identify high-performing campaigns.
- Offer actionable insights for scaling profitable channels and cutting underperformers.
- Automate data collection and reporting to save time and improve accuracy.
- Integrate with popular ecommerce platforms for seamless data synchronization.
Mixpanel's pricing starts at $25 per month for the Growth plan, which includes up to 300M monthly tracked events. The company also offers a free plan with up to 20M monthly tracked events, as well as an Enterprise plan with custom pricing for larger businesses that require more advanced features and support.
Mixpanel offers a wide range of integrations that allow businesses to connect their various tools and platforms. Some of the most popular and relevant integrations include:
- Segment
- Zapier
- Google Analytics
- Salesforce
- Amplitude
- Slack
- Zendesk
- Marketo
These highlight D2C brands from our database all currently leverageÂ
Mixpanel
 in their tech stack:
goPure
Skin care packed with active ingredients that transforms your skin, and saves you money.
Bespoke Post
Bespoke Post is a subscription box service that offers curated boxes of high-quality, unique, and often lifestyle-oriented products to its subscribers. The company is known for providing a personalized and curated shopping experience.
These highlight D2C brands from our database all currently leverageÂ
Source Medium
 in their tech stack:
True Classic
Apparel
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Zero Acre Farms
Food
Zero Acre Farms is an all purpose cooking oil with a purpose, made by fermentation.
Lucky Saint
Beverage
0.5% unfiltered lager progressively crafted with over 400 years of proud brewing heritage. Lucky Saint keeps their beer unfiltered for maximum flavour, even without the alcohol.
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App & Tool Discounts
Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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