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Analytics
Considering adding either Polar Analytics or ThoughtMetric to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Polar Analytics and ThoughtMetric offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.
- Aggregate data from multiple sources for a comprehensive view of performance.
- Provide real-time analytics to make quick, data-driven decisions.
- Segment customers for targeted marketing campaigns and personalization.
- Track key metrics like CLV, AOV, and retention rates to drive growth.
- Offer customizable dashboards tailored to specific business needs.
- Automate reporting to save time and focus on strategy.
- Track the performance of all marketing channels in one place to make data-driven decisions and optimize ad spend.
- Utilize advanced attribution modeling to understand where customers are really coming from, beyond inflated numbers from platforms like Google and Facebook.
- Integrate with leading ecommerce and marketing platforms to easily connect data and analyze marketing effectiveness.
- Leverage post-purchase attribution surveys to collect additional data directly from customers and improve the accuracy of the attribution model.
- Gain visibility into the full customer journey from first touch to last, helping to improve how you reach and engage customers.
- Access customizable reporting and dashboards to surface the most important marketing insights for your business.
The Polar Analytics platform offers a usage-based pricing model, with plans starting at $300 per month for the Analyze plan and scaling up based on the number of monthly tracked orders. Polar also offers an Analyze & Enrich plan starting at $450 per month, as well as a custom Enterprise plan for larger businesses with more advanced requirements.
ThoughtMetric offers two pricing plans - a Standard plan starting at $99 per month for up to 50,000 monthly page views, and a Pro plan with custom pricing for higher volume. The plans provide access to ThoughtMetric's advanced attribution modeling, marketing performance tracking, and integrations with popular e-commerce and marketing platforms.
5-6 key integrations that Polar Analytics offers are:
- Shopify
- Google Analytics
- Google Ads
- Facebook Ads
- Klaviyo
- Snowflake
ThoughtMetric offers a wide range of integrations to help e-commerce businesses connect data, track ads, and analyze marketing performance. Some of the most popular and relevant integrations include:
- Shopify
- WooCommerce
- Magento
- Facebook Ads
- Instagram
- Google Ads
- Klaviyo
- Pinterest
- TikTok
ThoughtMetric's integrations allow e-commerce marketers to easily connect their data sources and gain a holistic view of their marketing performance. The platform helps businesses optimize ad spend, increase ROI, and understand their customers' journey from first touch to last sale.
These highlight D2C brands from our database all currently leverageÂ
Polar Analytics
 in their tech stack:
Bloon Paris
Experience comfort, style, and optimal posture Traditional seats lead to back problems and sedentary lifestyle. Our ergonomic ball seat, inspired by Pilates Swiss balls, offers a comfortable and stylish solution to improve posture and well-being. Combining design and ergonomics, it transforms your work experience at home or in the office.
Evereden
Evereden is a premium and clean family skincare brand designed for babies and mothers.
These highlight D2C brands from our database all currently leverageÂ
ThoughtMetric
 in their tech stack:
Haute Hijab
Hair Care
Haute Hijab makes high-quality, innovative, beautiful hijabs and hijab accessories. From performance hijabs to sustainable innovations, Haute Hijab is always innovating and fusing design, style, and technology to create the perfect hijabs for every occasion in a Muslim woman’s life.
Cadence
Personal Care
Cadence makes organising your self-care essentials a breeze. It's the first magnetic & refillable container made from recycled ocean bound plastic
Fly by Jing
Food
Fly by Jing offer artisanal Chinese product showcasing Sichuan’s prized tribute peppers in fragrant, umami-rich condiments.
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