Loyalty & Referal

Squaredance vs. Refersion: Tool Comparison

Considering adding either Squaredance or Refersion to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Squaredance and Refersion offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Squaredance is the leading affiliate marketing platform that connects direct-to-consumer brands with partners such as media buyers, publishers, and influencers on a pay-for-performance model. Squaredance helps small and medium sized brands unlock the affiliate marketing channel and drive profitable volume and new customer acquisition.
Refersion is an affiliate tracking platform that manages your influencers and affiliates. It integrates with major eCommerce platforms and provides you with a place to bring on affiliates, create different offers, calculate commissions, and track how much an affiliate needs to be paid.
- Access to a curated marketplace of high-quality media buyers, publishers, and creators to launch performance-based marketing campaigns across diverse online channels. - Streamlined campaign management tools to easily onboard partners, communicate, and track the performance of affiliate, influencer, and referral programs. - Flexible, pay-per-sale pricing model with no upfront costs, monthly fees, or long-term contracts, allowing merchants to scale their marketing efforts risk-free. - Comprehensive reporting and analytics to measure the impact of partnership campaigns across various metrics like conversions, revenue, and customer acquisition costs. - Educational resources, playbooks, and 1-on-1 support to help merchants develop effective partnership strategies and maximize the return on their marketing investments.
- Comprehensive affiliate management tools to easily onboard, track performance, and pay commissions to an unlimited number of affiliates. - Seamless integrations with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce, as well as popular marketing apps. - Advanced attribution and privacy features that leverage first-party data to ensure compliance with regulations like GDPR and CCPA. - Affiliate discovery capabilities through the Refersion Marketplace, allowing merchants to connect with relevant influencers and brand ambassadors. - Customizable commission structures, payment options, and reporting to build trust and maximize the ROI of affiliate marketing programs.
Squaredance operates on a pay-for-sales model, where they charge ecommerce merchants a 15% fee on the total weekly sales generated by their affiliate partners. This fee can be discounted down to as low as 11% for merchants that exceed certain weekly sales volume thresholds. Squaredance does not require any upfront setup fees, monthly subscription charges, or long-term contracts.
Refersion offers three main pricing plans for ecommerce merchants - Professional ($99/month if paid annually, $119/month if paid monthly), Business ($249/month if paid annually, $299/month if paid monthly), and Enterprise (custom pricing). The plans are structured based on the merchant's projected monthly order volume, with the Professional plan covering up to 50 monthly orders and the Business plan covering up to 200 monthly orders.
Squaredance integrates with a variety of platforms to support marketing and advertising, including: - Instagram - Shopify - YouTube - WooCommerce - Google Ads - TikTok - Shopify Plus - Alexa - Taboola - Outbrain - Yahoo Native
Refersion integrates seamlessly with a variety of ecommerce platforms and tools, facilitating robust affiliate marketing strategies. Popular integrations include: - Shopify and Shopify Plus - BigCommerce - WooCommerce - Chargebee - Stripe - Magento
These highlight D2C brands from our database all currently leverage 
Squaredance
 in their tech stack:
Bubs Naturals
Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
Dose
Dose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
Xwerks
XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
These highlight D2C brands from our database all currently leverage 
Refersion
 in their tech stack:
Xwerks
Health & Wellness
XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
Dermaclara
Personal Care
Dermaclara specializes in anti-aging and stretch mark removal products, utilizing 100% medical-grade silicone in their reusable Occlusion Patchesâ„¢. These patches create a microclimate on the skin that naturally regulates collagen, boosts skin elasticity, and hydration, offering a natural, safe, and effective solution for skin rejuvenation.
Nufyx
Health & Wellness
NUFYX innovates in the nutrition space by offering plant-based protein powders made from organic American-grown peas. Their products, designed to support digestion, muscle growth, and weight management, are characterized by minimal, clean ingredients and the inclusion of Aminogen®, a digestive enzyme blend to enhance protein absorption and avoid bloating.
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