Loyalty & Referal
Considering adding either Squaredance or Tapfiliate to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Squaredance and Tapfiliate offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Squaredance is the leading affiliate marketing platform that connects direct-to-consumer brands with partners such as media buyers, publishers, and influencers on a pay-for-performance model. Squaredance helps small and medium sized brands unlock the affiliate marketing channel and drive profitable volume and new customer acquisition.
Tapfiliate is an end-to-end affiliate marketing solution. Easily integrate with your store and create, track and grow your own affiliate marketing programs.
- Access to a curated marketplace of high-quality media buyers, publishers, and creators to launch performance-based marketing campaigns across diverse online channels.
- Streamlined campaign management tools to easily onboard partners, communicate, and track the performance of affiliate, influencer, and referral programs.
- Flexible, pay-per-sale pricing model with no upfront costs, monthly fees, or long-term contracts, allowing merchants to scale their marketing efforts risk-free.
- Comprehensive reporting and analytics to measure the impact of partnership campaigns across various metrics like conversions, revenue, and customer acquisition costs.
- Educational resources, playbooks, and 1-on-1 support to help merchants develop effective partnership strategies and maximize the return on their marketing investments.
- Comprehensive affiliate program management capabilities, including automated affiliate onboarding, customizable commission structures, and seamless integration with leading ecommerce platforms like Shopify.
- Advanced tracking and reporting features that provide merchants with detailed insights into their affiliate program performance, including metrics like sales, revenue, and return on investment.
- Flexible commission models, such as percentage-based, fixed-fee, and lifetime commissions, allowing merchants to tailor their affiliate rewards to their business needs and goals.
- Robust partner recruitment tools, including automated customer referral programs and access to Tapfiliate's affiliate network, to help merchants grow their pool of high-performing affiliates.
- Multilingual support and the ability to offer payouts in multiple currencies, enabling merchants to expand their affiliate programs globally and appeal to a diverse network of international partners.
Squaredance operates on a pay-for-sales model, where they charge ecommerce merchants a 15% fee on the total weekly sales generated by their affiliate partners. This fee can be discounted down to as low as 11% for merchants that exceed certain weekly sales volume thresholds. Squaredance does not require any upfront setup fees, monthly subscription charges, or long-term contracts.
Tapfiliate offers two main pricing plans - an Essential plan starting at $89 per month, and a Pro plan starting at $149 per month. The plans are structured based on the merchant's needs, with the Essential plan providing core affiliate marketing features and the Pro plan offering additional functionality, team management capabilities, and customization options.
Squaredance integrates with a variety of platforms to support marketing and advertising, including:
- Instagram
- Shopify
- YouTube
- WooCommerce
- Google Ads
- TikTok
- Shopify Plus
- Alexa
- Taboola
- Outbrain
- Yahoo Native
These highlight D2C brands from our database all currently leverageÂ
Squaredance
 in their tech stack:
Bubs NaturalsBubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
DoseDose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
XwerksXWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
These highlight D2C brands from our database all currently leverageÂ
Tapfiliate
 in their tech stack:
Beam SupplementsPersonal Care
Clean, all-natural supplements designed to help you lead a healthier, happier lifestyle.
Hush BlanketsHome
Hush Blankets is a company that specializes in creating weighted blankets designed to provide a calming and comforting sensation to users. Weighted blankets are designed to distribute weight evenly across the body, which can have a soothing and relaxing effect. Hush Blankets, like many other weighted blanket manufacturers, offers products that are typically filled with materials like glass beads or plastic pellets to provide the desired weight.
YourLibaasApparel
YourLibaas is a global online store for designer ethnic apparel bringing the best of Pakistani fashion to India.