Cross-selling and upselling tools are strategic software tools used by direct-to-consumer (DTC) brands to increase the value of customer purchases. Cross-selling involves suggesting additional products that complement the item a customer is interested in, while upselling encourages customers to purchase a higher-end version of the product they are considering. These tools use customer data and behavior analytics to make targeted and relevant product recommendations during the shopping process.
For DTC brands, these tools are important as they enhance the customer shopping experience by providing personalized suggestions, leading to increased customer satisfaction. They also play a crucial role in maximizing revenue per customer, effectively boosting overall sales without the need for acquiring new customers.
Popular tools in this category include Rebuy and Bold Upsell. Rebuy is known for its smart data-driven recommendations, optimizing cross-sell and upsell opportunities across various customer touchpoints. Its AI-powered engine tailors suggestions to individual customer preferences, enhancing the likelihood of additional purchases. Bold Upsell stands out for its ease of creating custom upsell and cross-sell offers, making it highly effective for DTC brands seeking to implement these strategies seamlessly. Both Rebuy and Bold Upsell are popular due to their ability to intelligently increase order values while enriching the customer shopping experience.
Upsells and cross-sells are one of the most obvious ways to extract more value out of your store. The tools here are all top notch, helping you upsell at every stage of the journey (cart / PDP / post-purchase etc). Check out Rebuy, Orderbump and Checkout Promotions as a healthy starting point.
Qikify Slide Cart Drawer is a Shopify app that boosts conversions and average order value by letting customers view and edit their cart without leaving the current page, thanks to features like a slide-out cart drawer and a sticky add-to-cart button. It includes upsell recommendations, free-shipping progress bars, countdown timers, discount code entry, notes, and shipping estimators. Merchants can customize the appearance, show trust badges or terms, and match branding. A free plan offers basic tools; premium plans (≈ $14.99/month) unlock advanced options like cart upsells, announcements, and removal of app branding. Works with modern themes and integrates smoothly in Shopify admin.
AOV.ai (by Avada) is an AI-driven Shopify suite offering tools to increase average order value. It includes apps for free-gifts, bundle & volume discounts, and post-purchase upsells. Merchants can run campaigns across pre-purchase, in-cart, and post-checkout using gift thresholds, “buy-X-get-Y” deals, mix-and-match bundles, and “frequently bought together” product suggestions. It comes with templates, widgets, built-in analytics, multilingual support, and customizable UI. Support is available via live chat and 24/7 expert help. The service claims over 20,000 merchants use it and reports typical AOV lifts of ~30%. Several case studies show increases between 20-40% when using its Free Gift campaigns.
Amplify is a comprehensive Shopify bundle and upsell application designed to maximize store revenue through strategic product combinations. The app enables merchants to create various bundle types, including product bundles, quantity breaks, BOGO offers, and personalized upsells powered by AI technology. With seamless theme integration and no-code customization, Amplify provides live chat support and deep analytics. Starting at $99.50 monthly with a free trial, it's particularly effective for clearing inventory and increasing average order values while maintaining reliable performance.
One Click Upsell (Zipify OCU) is a Shopify app that lets merchants build upsell and cross-sell funnels both before and after purchase without needing to code. You can add upsells on product pages, cart popups, post-purchase pages, and thank you/order confirmation pages. Shopify Plus stores with Checkout Extensibility can show upsells inside the checkout. It supports bundles, subscriptions, multi-packs, frequently-bought-together style offers, and dynamic offers based on what’s in the cart. Features include built-in A/B-split testing, unlimited upsell funnels, analytics, and rules based on cart contents, product collections, or customer location. It offers a 30-day free trial.
Fly: Bundles & Quantity Breaks by Skai Lama is a Shopify app that helps merchants boost average order value with tools like fixed bundles, quantity-break (volume) pricing tiers, frequently-bought-together upsells, free gifts, and add-ons. It lets you use templates and unlimited design customizations. You get real-time inventory sync, detailed analytics, variant-level pricing, and seamless integration with Shopify themes, side carts, and page builders. Pricing tiers scale by monthly bundle sales, from a free plan ($0 for up to $1,000 in bundle sales) to higher plans for $299/month or more. Subscription product bundling has some limitations due to Shopify platform constraints.
Easy Bundles provides a versatile bundle builder with fixed price, discounted, mix-and-match, and subscription bundles. Features include gamified, customizable layouts, gift options like greeting cards and videos, tiered discounts, real-time inventory and 3PL sync, plus developer-friendly SDKs for custom designs - all designed to boost AOV and enhance the shopping experience.
Editify is a Shopify app designed to empower customers by allowing them to modify their orders directly, thereby reducing support tickets and returns while unlocking new upsell opportunities. By integrating seamlessly into the existing order fulfillment process, Editify enhances customer experience and simplifies order management for merchants.
Upsell & Cross Sell helps you increase your store’s average order value by recommending related and complementary products to your customers. Seamlessly integrate upsell and cross-sell suggestions on product pages, cart pages, and checkout to encourage additional purchases. Boost your sales without any complex setup using Upsell & Cross Sell’s targeted strategies.
Amai Upsell+ Discounts allows you to create attractive product bundles, upsell offers, and bulk discounts to increase your Shopify store’s sales. Easily set up mix-and-match bundles, tiered discounts, and promotional deals without any coding. Provide more value to your customers and increase your average order value with Amai Upsell+ Discounts’ flexible bundling options.
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