Email marketing platforms and tools are specialized software designed to empower direct-to-consumer (DTC) brands in crafting, sending, and analyzing email campaigns. These tools provide an array of features including customizable templates, audience segmentation, automation workflows, and detailed performance analytics. They allow brands to create targeted and personalized email content that resonates with different segments of their audience.
For DTC brands, these platforms are instrumental. They enable consistent and effective communication with customers, fostering brand loyalty and repeat business. Through targeted email campaigns, brands can promote new products, share exclusive offers, and provide valuable content, enhancing customer engagement and driving sales. Additionally, the analytics offered by these tools aid in understanding customer behavior and preferences, allowing for refined marketing strategies.
Key players in this domain include Klaviyo, renowned for its user-friendly interface and versatility, making it a favorite among small to medium-sized businesses. Another notable platform is Mailchimp, which offers advanced segmentation and automation features, particularly beneficial for e-commerce brands looking to personalize their outreach. Sendlane is also a popular choice, recognized for its extensive template library and robust support, ideal for brands seeking to elevate their email marketing efforts. These platforms showcase the pivotal role of email marketing in building and maintaining customer relationships in today's digital marketplace.
After selecting your eCommerce platform, you will most likely be selecting your CRM & Email marketing tool. The most popular one is Klaviyo, but take a look at the whole list. You’ll find players like Bronto and Ometria who each have their own perks.
Amped is the next-gen pop up builder for D2C brands looking to optimize their email and SMS capture flows.
ActiveCampaign's platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text.
Ometria is a a smart email service provider (ESP). Ometria brings together data to build a profile of each shopper. Their AI starts to predict certain customer traits and then the marketing platform enables you to create personalized marketing experiences across relevant channels and touchpoints.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience.
Recart is a SMS tool for Shopify brands built to cost less, sell more, and drive real growth. How? By 2Xing your email + SMS conversions, building robust automations, and using AI to personalize text campaigns at scale. It also provides a dedicated Customer Success Manager (CSM) to strategize, test, and manage your SMS marketing from day one — with no extra charge.
Listrak is the omni channel marketing automation platform of choice for businesses with eCommerce and retail presence. Leverage it to manage email marketing, mobile messaging, customer insights and cross-channel orchestration.
Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products.
Spellbound is a platform that helps brands create interactive experiences embedded inside their emails. Without writing any code, brands can create shoppable emails, interactive surveys & reviews, and signup forms all directly in their emails sent from Klaviyo to drive more conversions from email marketing.
Aument helps brands sell more and discount less. By displaying dynamic discounts on site and on email/SMS flows, Aument optimizes conversion while reduces over-discounting.
Everything you need to build a better D2C brand, business and tech stack.
