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From Byoma’s big buyout to new UGC tools and wellness trends, here’s what operators can’t miss this week.

Marissa OHalloran
September 16, 2025


This Week’s Highlights

💰 Deal of the Week: minisocial makes it easy for D2C brands to scale UGC with managed micro-influencer campaigns at an accessible price.

🛸 Signal Boost: Sharpen the basics: optimize your product pages and turn setbacks into growth fuel.

📞 Missed Calls: From Byoma’s big buyout to Gen Z’s holiday pullback, the latest moves are reshaping beauty and retail forecasts.

🔥 The D2C Deep Dive: From immunity to energy, Nourished builds custom gummy stacks that put personalization and wellness in the same bite.

Presented by 3PL Hub

👉 Discover vetted 3PL partners tailored to your brand’s exact needs

👉 Save time and money with transparent comparisons of 3PL services

👉 Access free tools that simplify logistics, fulfillment, and decision-making

3PL Hub is the all-in-one directory and matchmaking platform for eCommerce brands to find the right warehousing and fulfillment partners. Unlike other 3PL matchmakers, we never take commissions from 3PLs, ensuring completely transparent and unbiased recommendations. Our platform showcases vetted 3PL profiles worldwide, plus free tools to compare services, costs, and capabilities. Whether you’re scaling DTC, expanding B2B, or exploring new markets, 3PL Hub helps you connect with the right partners quickly which saves time, reduces costs, and unlocks growth.

Find Your 3PL Match

Deal of The Week: minisocial

Exclusive Offer: Get a discount on your first campaign

minisocial is a fully-managed platform for D2C brands that pairs them with talented micro influencer creators that produce user generated content (UGC) on demand and at scale. Share your brand’s story with a world-class micro influencer UGC strategy with minimal bandwidth at an accessible price.

Simply submit a brief and share the kinds of creators you’re looking to partner with and the minisocial platform handles the rest.

start a campaign

DTC IRL

1-800-D2C’s Top Community Event of the Week:

BFCM is less than 10 weeks away, and the margin for error is razor thin. Ad costs spike, inboxes flood, and customer attention is up for grabs.

That’s why Triple Whale’s BFCM Bootcamp is cutting through the noise, bringing Google, TikTok, Pinterest, and proven brand operators together to share the strategies that actually move the needle. In six sessions, you’ll get the unfiltered playbook to win the season and carry momentum into Q1.
September, 16th: 1 pm ET

What You’ll Learn?

👉 Q4 trends and performance forecasts every marketer needs to know

👉 High-impact email & SMS flows that drive revenue into Q1

👉 How top brands are planning and executing their BFCM playbooks

👉 How to use data and AI to make smarter, faster decisions

Register Now

Missed Calls: Latest Trends, Biggest Topics, and Can’t Miss News

Bansk Group Aquires Majority Stake in Byoma

DTC Takeaway: Consolidation is accelerating in beauty, with investors betting on accessible yet science-backed brands. Operators should watch how Byoma balances affordability with credibility, a playbook that can win in crowded markets.

Gen Z Pullback Threatens Holiday Sales

DTC Takeaway: Operators should brace for a softer holiday from younger shoppers and focus on value-driven messaging. Layering in promotions, bundles, and loyalty perks can help brands stay relevant when wallets tighten.

Signal Boost

Quick hits and resources from around the industry we think are worth your time this week.

What Is A PDP Or Product Details Page? - 1-800-D2C

PDP or Product Detail Pages contain all the necessary information a consumer needs to convert when they are on the last step of their buyer journey. However, it's critical you understand how and why to optimize these pages effectively.

Failure Is a Key Element to Success…Even in E-Commerce – 1-800-D2C

Direct to consumer markets are saturated, competitive, and difficult to breach. You're going to fail...a lot. But failure and pitfalls are necessary bricks for the structure of success. Without challenge and adversity you won't grow and neither will your product.

The D2C Deep Dive: Nourished

Nourished is reimagining daily nutrition with 3D-printed, personalized gummy vitamins. By combining patented 3D printing technology with science-backed formulations, the UK-based brand lets consumers build stacks tailored to their unique health goals; from immunity and energy to focus and sleep.

Why we love Nourished: Personalization that actually sticks, turning wellness routines into daily habits.

Tech meets health: Their patented 3D printing tech delivers stacked nutrients with precision and flexibility.

Community focus: Nourished taps into lifestyle trends with stacks for kids, fitness, sleep, and immunity; making personalization mainstream.

Shop Nourished

Are you D2C (Down to Collab)?

At 1-800-D2C, we spotlight the real builders behind the tools and brands featured on our site and the D2C players putting those tools to work. Let’s collab:

For Brand Founders:

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