Basis

Brand and website design built for Shopify growth

Basis is a creative studio specializing in brand identity and website design for Shopify brands ready to stand out in competitive markets. With a focus on beauty, apparel, and CPG, Basis helps emerging and established brands translate their vision into cohesive digital experiences that resonate with modern consumers. Every project is grounded in strategy, ensuring design decisions support both brand storytelling and business goals.

Shopify-first websites that convert and scale

Basis designs and builds Shopify websites that balance visual impact with performance. From homepage structure to product detail pages, the team creates intuitive, conversion-focused experiences optimized for mobile shopping and long-term scalability. Their Shopify-first approach ensures brands can easily manage content, launch new products, and adapt their site as the business grows.

Cohesive brand systems across every touchpoint

Beyond websites, Basis develops complete brand systems that create consistency across packaging, marketing channels, and digital experiences. Typography, color, layout, and visual language are crafted to reinforce brand recognition and trust. This holistic approach allows Shopify brands to show up confidently across paid media, email, social, and on-site touchpoints.

A creative partner for beauty, apparel, and CPG brands

Basis works closely with founders and internal teams to deliver thoughtful, high-quality design without unnecessary complexity. By combining industry-specific expertise with a refined creative process, Basis helps Shopify brands in beauty, apparel, and CPG differentiate themselves, strengthen their online presence, and build brands designed to last.