Direct-to-consumer (D2C) health and wellness brands have emerged as pivotal players in the industry, offering consumers convenient access to products that promote physical and mental well-being. These brands prioritize quality, transparency, and customization. For instance, one prominent D2C health brand specializes in personalized vitamins and supplements, tailoring its products to individual needs through online assessments. Another brand focuses on fitness equipment, delivering innovative home gym solutions designed for efficiency and affordability. Additionally, some D2C companies emphasize mental wellness, providing accessible online therapy services to meet the growing demand for mental health support.
D2C health and wellness brands are important because they circumvent traditional retail channels, enabling them to provide high-quality, often customized products directly to consumers. They prioritize product efficacy, transparency in ingredients, and personalized approaches, aligning with the holistic well-being preferences of today's health-conscious consumers. With their innovative offerings and user-centric experiences, D2C brands are reshaping the health and wellness landscape, making it more accessible and tailored to individuals seeking to improve their overall health, fitness, and mental well-being.
Joy Organics offers a variety of premium CBD products, including CBD tinctures, salves, gummies, softgels and more.
GOODONYA was founded by Olympic athlete Kris Buchanan, who turned to holistic nutrition after experiencing health issues from conventional sports drinks loaded with sugar and artificial ingredients. Driven by a desire for healthier hydration, Kris created Organic Hydration™️: an everyday electrolyte drink crafted with organic ingredients, low sugar, and a delicious lemonade flavor. Developed in GOODONYA's Encinitas kitchen, this clean hydration solution uses natural minerals, coconut water powder, and Himalayan pink salt for balanced hydration without dyes or additives.
Semaine exists to raise the standard of healthcare and wellness for women. Their first product specifically addresses period pain and empowers women by providing natural, plant-based products that have been rigorously researched and can be taken without a prescription.
The Aisle team believed the period aisle should be stocked with safe, effective products that work well, feel great and do good for our environment.
Everything your brain needs to thrive can be found in natural food, but everyone struggles to maintain the optimal brain-food diet with the reality of a busy modern life. It’s why Heights was created.
Ultra-comfy pads. 100% organic cotton and fully biodegradable — making them healthier for our planet and for you.
Goldmine offers an everyday adaptogen powder blend that helps your body manage stress, boost energy, and improve overall wellness.
For Wellness, founded by Phil Mickelson and performance coach Dave Phillips, creates health products that combine flavor with function to support energy, focus, and recovery. From antioxidant-rich coffee additives to nutrient-packed Recovery Gummies, each product is designed to fit seamlessly into daily routines. The brand is rooted in Mickelson's wellness journey, using science-backed ingredients to enhance well-being naturally.
Bio-fermented, probiotic wholefood powders and elixirs for gut health, glowing skin and wellbeing.
The Absorption Company offers powdered supplement solutions formulated for increased absorption using cutting-edge liposomal technology. Their products include Restore (for replenishment), Energy (for focus and clarity), Calm (for reducing stress), and Sleep (for better sleep quality), all designed to deliver nutrients in their most bioavailable form.
Bare Performance Nutrition (BPN) creates high-quality supplements designed for athletes and those dedicated to pushing their limits. Founded by Nick Bare, a veteran and former Infantry Platoon Leader, the brand emphasizes transparency, rigorous testing, and a "Go One More" mindset that inspires commitment to continuous improvement. With its headquarters in Texas, BPN provides resources like a training app and podcast, along with a wide range of products, all backed by third-party certifications.
A clean SPF formula that is a gentle treat for the skin, reef safe and gives back, so more people can indulge in the sun with less worry.
Everything you need to build a better D2C brand, business and tech stack.
