Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Highlight Rituals offers a range of body care products formulated with adaptogens and clinically studied ingredients to enhance both skin health and overall well-being. Their line includes body washes and creams designed to reduce stress, improve hydration, and support the skin barrier, all with clean, non-toxic formulas. The brand emphasizes science-backed self-care rituals that elevate daily routines.
Pete & Pedro is a men’s grooming brand that provides high-quality products for hair, skin, beard, and body care. Founded by style influencer Aaron Marino (Alpha M), the brand combines salon-grade performance with an approachable style, helping men feel confident and well-groomed. Their lineup includes best-selling hair pastes, facial cleansers, deodorants, and signature colognes.
Founded in 2011, Dollar Shave Club disrupted the shaving industry with a viral marketing campaign and a subscription model that delivers stainless-steel razors and grooming essentials straight to your door. The brand has since expanded its offerings to include shave butter, body washes, deodorants, and oral care items, all while maintaining affordable pricing and playful branding. Acquired by Unilever in 2016 for $1 billion and later majority-owned by Nexus Capital in 2023, Dollar Shave Club continues to merge smart storytelling, recurring commerce, and accessible grooming.
Manscaped is the male personal care brand dedicated to creating product for below-the-waist grooming and hygiene.
Natural, powerful skincare products and supplements for men of color to help you look, feel and perform your best.
Bite believes that there should only be the good in toothpaste. Cheap fillers, harsh chemicals, and artificial dyes and flavors have no place in Bite's daily routines.
Supergoop! is the only prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine.
From teeth whitening to enamel strength and sensitivity protection, this toothpaste duo delivers.
PiperWai is a natural personal care brand known for its aluminum-free deodorant that uses activated charcoal to combat odor and absorb moisture. Founded in 2014, PiperWai focuses on clean, sustainable ingredients and eco-friendly packaging, with products that are vegan, cruelty-free, and designed to be gentle on all skin types. Their mission is to promote a healthier lifestyle with effective, earth-conscious hygiene products for everyone.
mindbodygreen's unique product formulas include targeted nutrients and bioactives that radically transform your health - from the inside out and outside in.
A new generation of body spray: A prebiotic deodorant spray that fights bacteria and smells better than your “good cologne”.
Bubble Skincare is a DTC skincare brand made for teens. Its products come in recyclable containers and the formulas are plant-based and contain no colors, fillers, fragrance, animal-derived ingredients, essential oils, parabens, formaldehyde releasers, or sulfates.
Everything you need to build a better D2C brand, business and tech stack.
