D2C bra brands are addressing common issues in the lingerie market by offering better-fitting, comfortable, and stylish options directly to consumers. Brands like ThirdLove and Lively use data-driven approaches to create bras that fit a diverse range of body types. ThirdLove, for example, offers half-cup sizes and a detailed fit quiz to ensure a perfect fit. Lively combines comfort with modern designs, emphasizing inclusivity and body positivity. By focusing on direct sales, these brands can offer high-quality products at competitive prices while fostering a more personal connection with their customers.
Bandier sells high-end women's activewear. Visit Bandier to shop performance bras and leggings for every workout, exclusive designer styles and collaboration.
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The Heist mission was born, to liberate women from disappointing underwear. By innovating against ignorance and creating against constriction, they believe underwear can be an instrument for progress.
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Underoutfit specializes in producing the most comfortable and supportive bras, tops, and underwear in the world.
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