snif is creating a new standard for fragrances and candles. Its scents are formulated with quality, high-end ingredients at an affordable price. Snif's at-home trial program gives customer 7 days to try out the sample fragrances or candles inside.
Sensuous, accessible and bright, Boy Smells products elevate your intimate world. Packaged in pink and conceived beyond the gender binary, Boy Smells candles and intimate apparel make loving your identity a daily ritual.
FORVR MOOD is more than just fragrance—it’s a whole vibe. Founded by beauty and lifestyle influencer Jackie Aina, the brand was born from her lifelong love of scent, cultivated alongside her mother. What started as an obsession with candles to set different moods evolved into a mission: to bring luxury self-care into everyday life. At its core, FORVR MOOD is about enhancing the everyday, making self-care effortless, and adding a touch of indulgence to your routine. “You can’t help someone else until you’re good,” says Aina. “So get good, and then worry about other people.” With products designed to make life a little more lavish and welcoming, FORVR MOOD encourages you to cherish yourself first—because you deserve it.
Direct-to-consumer (D2C/DTC) candle brands are companies that market and sell their candles directly to consumers, primarily through online channels, bypassing traditional retail intermediaries. This business model allows these brands to offer a more personalized shopping experience, with opportunities for customization and direct interaction with customers.
D2C candle brands often emphasize unique selling points such as eco-friendly ingredients, handcrafted production, and exclusive scents. Examples of such brands include Otherland, Boy Smells, and Homesick, which have gained popularity for their quality products, innovative marketing strategies, and commitment to sustainability, providing consumers with a more intimate and engaging purchasing experience.
Among the plethora of D2C candle brands, Otherland, Boy Smells, and Homesick stand out for their exceptional quality, innovative scent combinations, and aesthetically pleasing designs. Otherland is known for its artfully crafted candles and immersive storytelling that accompanies each scent, creating a multisensory experience. Boy Smells merges traditional and modern elements in its candles, offering intriguing fragrances that appeal to a wide audience.
Homesick provides a unique twist by crafting candles designed to evoke specific places and memories, resonating deeply with customers' personal experiences. These brands exemplify excellence in the D2C candle market by prioritizing creativity, customer connection, and quality.
The D2C candle category is witnessing several emerging trends that cater to evolving consumer preferences. Sustainability is a significant trend, with an increasing number of brands using natural waxes, eco-friendly packaging, and non-toxic fragrances to appeal to environmentally conscious consumers.
Another trend is the rise of personalization, allowing customers to create custom scents or add personalized messages to candle labels, making them ideal for gifting. Additionally, there's a growing interest in wellness and aromatherapy candles, with brands focusing on scents that promote relaxation, focus, and overall well-being. These trends highlight a shift towards more environmentally responsible, personalized, and health-conscious products in the DTC candle space.
Everything you need to build a better D2C brand, business and tech stack.
