Synoshi is a powerful handheld cleaning tool designed to make scrubbing faster, easier, and more effective. With high-speed rotating brush heads and cordless convenience, Synoshi tackles tough grime on sinks, tiles, tubs, and more—saving time while delivering a deep clean.
Azuna is a natural air care brand that uses plant-based ingredients to eliminate odors and refresh indoor spaces. Powered by tea tree oil, Azuna’s products fight mold, mildew, and bacteria while leaving a clean, subtle scent. It’s a safer, chemical-free way to breathe easier at home or on the go.
Hodson Motors consists of a Las Vegas-based father-son duo who create custom-restored classic trucks and host live-entry giveaways funded through sales of branded apparel, auto parts, tools, snacks, and accessories. Their engaging online community and regular giveaways—broadcast via social media—are fueled by merchandise purchases that double as contest entries. With a motto of “smiles per gallon,” Hodson Motors blends automotive craftsmanship, entertainment, and e-commerce into a unique fan-driven brand experience.
Zero Co Australia offers eco-friendly cleaning and body care products, aimed at reducing single-use plastic waste. Their innovative approach includes refillable "forever bottles" and concentrates, supporting their mission to "untrash the planet" by funding ocean cleanups with every purchase, emphasizing sustainability and environmental responsibility.
Tru Earth offers eco-friendly laundry detergent strips that provide a zero-waste alternative to traditional liquid and powder detergents. Their ultra-concentrated, biodegradable strips are easy to use and effective, making sustainable living simple and accessible.
Direct-to-consumer (D2C/DTC) home improvement brands are companies that offer home renovation and improvement products directly to consumers through online platforms, cutting out the need for traditional retail intermediaries. These brands provide a wide range of products including tools, fixtures, furniture, and decor items, catering to homeowners and DIY enthusiasts looking to enhance their living spaces. By selling directly to consumers, D2C home improvement brands can offer competitive pricing, high-quality products, and personalized customer experiences, leveraging technology to streamline the purchasing process and provide valuable resources for home improvement projects.
The best direct-to-consumer home improvement brands prioritize innovation, quality, and customer satisfaction. These brands offer a diverse selection of products designed to meet the diverse needs and preferences of homeowners, ranging from eco-friendly materials to smart home solutions.
They differentiate themselves through exceptional product performance, durability, and value, backed by transparent pricing, hassle-free returns, and responsive customer support. Some of the top D2C home improvement brands include Burrow, known for its modular furniture and space-saving designs, Article, celebrated for its modern furniture collections and sustainable manufacturing practices, and Wyze, recognized for its affordable smart home devices and DIY-friendly installation.
Current trends in the direct-to-consumer home improvement category reflect a growing emphasis on sustainability, convenience, and smart technology integration. Consumers are increasingly seeking eco-friendly alternatives, driving D2C brands to prioritize sustainable sourcing, recyclable materials, and energy-efficient products. Moreover, there is a rising demand for convenient shopping experiences, with brands offering virtual consultations, augmented reality tools, and online tutorials to assist customers in planning and executing their home improvement projects.
Additionally, smart home technology continues to gain traction, with D2C brands introducing innovative solutions such as smart lighting, thermostats, and security systems that enhance comfort, convenience, and energy efficiency in modern homes. As the direct-to-consumer home improvement market evolves, brands are expected to focus on sustainability, innovation, and digitalization to meet the evolving needs and expectations of homeowners.
Everything you need to build a better D2C brand, business and tech stack.
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