Never Tool Small

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Subi is an easy-to-use subscription app built specifically for Shopify, allowing merchants to offer products and services on a recurring basis. Designed to turn first-time buyers into loyal customers, Subi encourages repeat orders through flexible discount models and delivery frequency options. Merchants can build sustainable recurring revenue by choosing the subscription setup that fits their business—whether that’s subscribe-and-save plans, memberships, or creative subscription bundles and boxes. The app offers a quick setup with an auto-adding widget and can be embedded directly within the Shopify admin. Subscribers enjoy a seamless portal where they can easily manage their subscriptions by skipping, pausing, or canceling at any time. Brands can create flexible membership tiers with exclusive perks and member-only benefits, and customize subscription boxes to boost average order value and customer loyalty. Subi is backed by a responsive, knowledgeable support team with replies in under a minute.

Gorgias is one of the most popular helpdesks for D2C brands. It centralizes all your support tickets in one place and enriches them with lots of extra context about a buyer's profile. Through Gorgias, you can connect directly to your eCommerce store and edit orders, modify subscriptions, and refund payments without leaving your helpdesk.

Afterpay is a ‘buy-now-pay-later’ platform that allows customers to pay for their purchases over four, fortnightly instalments. Retailers that offer Afterpay get paid immediately, but are charged a merchant fee of 4.17%. It’s like a modern-day credit card with an interest-free period.

With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. Its ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.