Content & Creative

Foreplay vs. MagicBrief: Tool Comparison

Considering adding either Foreplay or Magic Brief to your ecommerce brand's Shopify tech stack for ad creative discovery and analytics? It's crucial to have a powerful ad creative analytics tool in your tech stack to help you manage your creative understand your creative performance and ideate on new concepts for your marketing efforts. Foreplay and Magic Brief offer different features integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
The complete winning ad workflow for Meta, TikTok & LinkedIn. With our Chrome Extension, save ad inspiration, track competitor ad creatives, and write ad briefs with AI.
- Comprehensive ad inspiration library that allows merchants to save ads from platforms like Facebook Ad Library, TikTok Creative Center, and more, building a searchable database of winning creatives. - Collaborative features that enable merchants to share ad inspiration, creative briefs, and feedback with their teams and clients, streamlining the content creation process. - Powerful search and filtering capabilities that help merchants quickly find relevant ad examples, identify trends, and uncover new competitive insights. - AI-powered brief generation tool that transforms ad inspiration into actionable creative briefs, helping merchants overcome writer's block and scale content production. - Seamless integrations with popular marketing tools like Notion and Slack, allowing merchants to embed Foreplay boards and collaborate within their existing workflows.
Foreplay offers two main pricing plans - an "Inspiration" plan for $49/month and a "Full Workflow" plan for $89/month. The plans provide access to Foreplay's suite of features for saving ads, building creative briefs, and producing Facebook and TikTok ads, with the higher-tier plan offering additional functionality and collaboration tools.
These highlight D2C brands from our database all currently leverage 
Foreplay
 in their tech stack:
Dose
Dose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
ZeroCo
Zero Co Australia offers eco-friendly cleaning and body care products, aimed at reducing single-use plastic waste. Their innovative approach includes refillable "forever bottles" and concentrates, supporting their mission to "untrash the planet" by funding ocean cleanups with every purchase, emphasizing sustainability and environmental responsibility.
Beardbrand
Beardbrand elevates grooming by offering a comprehensive range of products designed for beard, hair, and skin care. Their line includes oils, washes, balms, and styling products, aiming to support men in maintaining a polished appearance with high-quality ingredients that work in harmony with the body's natural chemistry.
These highlight D2C brands from our database all currently leverage 
MagicBrief
 in their tech stack:
Lyka
Pet
Australia's freshest dog food delivered. Their meals are nutritionally balanced and backed by science and tailored to your dog. No additives, no preservatives - just real, delicious whole foods.
Solawave
Personal Care
Solawave makes award-winning red light therapy & blue light therapy wands to reduce the appearance of wrinkles, fine lines, blemishes & dark circles.
Prose
Hair Care
Prose sells custom haircare products. Prose believes everyone deserves extraordinary care and that making things custom is the only way to give everyone their best individual results.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.

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