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Analytics
Considering adding either Hyros or ThoughtMetric to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Hyros and ThoughtMetric offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.
- Accurate ad campaign tracking and attribution across multiple traffic sources.
- AI-powered optimization to improve ad targeting and reduce customer acquisition costs.
- Detailed customer lifetime value (LTV) and forecasting analytics.
- Seamless integrations with popular ecommerce platforms like Shopify and WooCommerce.
- Customizable dashboards and reporting to monitor marketing performance in real-time.
- Track the performance of all marketing channels in one place to make data-driven decisions and optimize ad spend.
- Utilize advanced attribution modeling to understand where customers are really coming from, beyond inflated numbers from platforms like Google and Facebook.
- Integrate with leading ecommerce and marketing platforms to easily connect data and analyze marketing effectiveness.
- Leverage post-purchase attribution surveys to collect additional data directly from customers and improve the accuracy of the attribution model.
- Gain visibility into the full customer journey from first touch to last, helping to improve how you reach and engage customers.
- Access customizable reporting and dashboards to surface the most important marketing insights for your business.
Hyros has a unique pricing model that is not publicly disclosed. Hyros requires a minimum monthly ad spend of $10,000 and monthly revenue of at least $40,000 to use their services. The pricing plans are customized for each client based on their specific needs.
ThoughtMetric offers two pricing plans - a Standard plan starting at $99 per month for up to 50,000 monthly page views, and a Pro plan with custom pricing for higher volume. The plans provide access to ThoughtMetric's advanced attribution modeling, marketing performance tracking, and integrations with popular e-commerce and marketing platforms.
Hyros offers a variety of integrations to connect with different tools and platforms. Some of the most popular and relevant integrations include:
- Zapier
- Stripe
- Shopify
- ClickFunnels
- Hubspot
- LeadQuizzes
- Facebook
- Google
ThoughtMetric offers a wide range of integrations to help e-commerce businesses connect data, track ads, and analyze marketing performance. Some of the most popular and relevant integrations include:
- Shopify
- WooCommerce
- Magento
- Facebook Ads
- Instagram
- Google Ads
- Klaviyo
- Pinterest
- TikTok
ThoughtMetric's integrations allow e-commerce marketers to easily connect their data sources and gain a holistic view of their marketing performance. The platform helps businesses optimize ad spend, increase ROI, and understand their customers' journey from first touch to last sale.
These highlight D2C brands from our database all currently leverageÂ
Hyros
 in their tech stack:
Nudient
Nudient is known for its stylish and functional phone cases and mobile accessories, focusing on minimalist design and practicality. Their product range includes cases for various iPhone and Samsung models, featuring a sleek design with options for built-in MagSafe compatibility, all aimed at enhancing user experience with a touch of elegance.
Nood
Say goodbye to hair for good with the Flasher by Nood. Permanently remove unwanted hair without the pain using the latest in IPL technology.
Ryze
Ryze is a mushroom coffee product that blends organic coffee with six types of functional mushrooms: cordyceps, lion's mane, reishi, shiitake, turkey tail, and king trumpet. The mushrooms are sustainably grown in California and undergo a dual-extraction process to maximize the extraction of beneficial compounds. Ryze mushroom coffee is marketed as providing health benefits such as improved focus, energy, immunity, and digestion, while containing less caffeine than regular coffee.
These highlight D2C brands from our database all currently leverageÂ
ThoughtMetric
 in their tech stack:
Haute Hijab
Hair Care
Haute Hijab makes high-quality, innovative, beautiful hijabs and hijab accessories. From performance hijabs to sustainable innovations, Haute Hijab is always innovating and fusing design, style, and technology to create the perfect hijabs for every occasion in a Muslim woman’s life.
Cadence
Personal Care
Cadence makes organising your self-care essentials a breeze. It's the first magnetic & refillable container made from recycled ocean bound plastic
Fly by Jing
Food
Fly by Jing offer artisanal Chinese product showcasing Sichuan’s prized tribute peppers in fragrant, umami-rich condiments.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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