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Email & SMS
Considering integrating either Klaviyo or Mailchimp into your ecommerce brand's tech stack? Email and SMS marketing have become essential for driving customer engagement and revenue growth. This comparison dives into the core product features, key integrations, pricing models, and notable brands using Klaviyo and Mailchimp, aiming to guide you toward the ideal choice for your ecommerce business.
Klaviyo and Mailchimp both specialize in empowering ecommerce brands through advanced email and SMS marketing capabilities, but their approaches cater to varying business needs. This comparison analyzes their unique functionalities, how they integrate with other ecommerce tools, and their pricing structures to help you make an informed decision for your brand's marketing strategy.
With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.
- Mailchimp offers e-commerce automations like welcome emails, follow-ups, and abandoned cart reminders to boost sales.
- The platform provides detailed e-commerce reports on purchase activity, order history, and campaign revenue impact.
- Mailchimp enables personalized product recommendations based on customer data to drive cross-sells and upsells.
- Segmentation tools allow merchants to create targeted campaigns for specific customer groups like first-time buyers or top customers.
- Integration with e-commerce platforms like Shopify, WooCommerce, and BigCommerce streamlines data sync and marketing automation.
- Mailchimp's customer journey feature helps build dynamic, automated marketing paths tailored to each customer's behavior.
- Sendlane provides behavior-based email and SMS marketing automation to drive customer engagement and revenue.
- The platform offers real-time access to over 25 customer data points to enable personalized, data-driven campaigns.
- Sendlane integrates with ecommerce platforms like Shopify and BigCommerce for seamless data synchronization.
- The platform's pre-built automation workflows help merchants with abandoned cart recovery, product follow-ups, and customer winbacks.
- Sendlane's smart data API allows marketers to leverage customer insights and create highly targeted messaging.
- The platform offers 24/7 live chat support and dedicated account managers to assist merchants with their marketing strategies.
Mailchimp offers a range of pricing plans to cater to businesses of different sizes and needs. The Free plan starts at $0 per month for up to 500 contacts and 1,000 monthly emails, while the paid plans begin at $20 per month for the Essentials plan and scale up to $800 per month for the Standard plan, which provides more advanced features and higher contact and email limits.
Mailchimp offers a wide range of integrations to help businesses connect their marketing efforts across various platforms:
- Shopify
- WooCommerce
- BigCommerce
- Magento
- Facebook
- Instagram
These highlight D2C brands from our database all currently leverageÂ
MailChimp
 in their tech stack:
Yummy Extensions
Yummy Extensions is a luxury hair extensions brand founded in Texas that inspires beauty and confidence with its prestigious line of authentic human hair extensions. The brand offers a range of hair extensions designed to provide added volume, length, and versatility while mimicking the look and feel of natural hair.
ManiMe
Manime specializes in premium press-on nail kits designed to provide salon-quality manicures at home. Founded by beauty enthusiasts, the brand offers a wide range of trendy designs, from classic to bold, ensuring there's something for every style. With easy application and long-lasting wear, Manime empowers individuals to express themselves through customizable and convenient nail art solutions.
Dore
Dore is a lifestyle brand, founded by Garance Doré, that reflects French beauty and style. Their products are formulated with safe ingredients and are EWG Verified. Dore encourages simplicity and authenticity in everyday routines, allowing customers to embody effortless French elegance effortlessly.
These highlight D2C brands from our database all currently leverageÂ
Sendlane
 in their tech stack:
Amped
Bicycle
Amped Bike is the leading ecommerce retailer for the best electric bikes and motorcycles in the USA.
Original Grain
Jewelry
Original Grain crafts unique timepieces that blend natural wood and steel, inspired by the Pacific Northwest. They are committed to sustainability, planting a tree for every watch sold, and use reclaimed materials to create watches and accessories with a focus on environmental responsibility.
Sene
Apparel
Sene offers custom-made, sizeless jeans designed to provide a flattering fit for people of all shapes and sizes, using a thorough quiz and AI to ensure the perfect match. Sene emphasizes sustainable and ethical practices, including a commitment to reducing waste through unlimited remakes and alterations.
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