Analytics
Considering adding either Mixpanel or 42 Technologies to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Mixpanel and 42 Technologies offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
42 delivers automated merchandising analytics for D2C and omnichannel brands and retailers. 42 offers immediate, accurate retail reporting for retail and merchandising. Their fully-customizable dashboards process real-time data from every channel, including eCommerce, brick-and-mortar, wholesale, marketplaces, and more.
- Analyze user behavior and engagement across your ecommerce platform to identify growth opportunities.
- Leverage cohort analysis to understand how different customer segments interact with your product.
- Integrate Mixpanel with your ecommerce stack to track key metrics like conversion rates and customer lifetime value.
- Utilize Mixpanel's AI-powered insights to automatically surface actionable recommendations for improving the customer experience.
- Empower your marketing and product teams to make data-driven decisions that drive ecommerce growth.
- Aggregate sales and customer data for comprehensive analytics and insights.
- Provide real-time inventory tracking to optimize stock levels and reduce waste.
- Analyze buying patterns to tailor product offerings and increase sales.
- Offer customizable dashboards for monitoring key performance indicators.
- Use predictive analytics for demand forecasting and planning.
- Integrate with popular ecommerce platforms for seamless data synchronization.
Mixpanel's pricing starts at $25 per month for the Growth plan, which includes up to 300M monthly tracked events. The company also offers a free plan with up to 20M monthly tracked events, as well as an Enterprise plan with custom pricing for larger businesses that require more advanced features and support.
The 42 platform offers a custom pricing model, with a starting price of $500 per month for the "Made-to-Measure" plan. Pricing is based on the specific needs and requirements of each customer, such as the number of data sources, integrations, and advanced analytics features required.
Mixpanel offers a wide range of integrations that allow businesses to connect their various tools and platforms. Some of the most popular and relevant integrations include:
- Segment
- Zapier
- Google Analytics
- Salesforce
- Amplitude
- Slack
- Zendesk
- Marketo
42's integrations enable 42 users to get a unified view of their business performance across multiple sales channels and systems.
- Shopify
- Magento
- BigCommerce
- Amazon Seller Central
- Google Analytics
- Netsuite
These highlight D2C brands from our database all currently leverageÂ
Mixpanel
 in their tech stack:
KitschKitsch designs and sells revolutionary hair and beauty products.
goPureSkin care packed with active ingredients that transforms your skin, and saves you money.
Bespoke PostBespoke Post is a subscription box service that offers curated boxes of high-quality, unique, and often lifestyle-oriented products to its subscribers. The company is known for providing a personalized and curated shopping experience.
These highlight D2C brands from our database all currently leverageÂ
42
 in their tech stack:
IncaseHome
Sleeve and Case Protection for your iPhone, AirPods, Airpods Pro, MacBook Air and MacBook Pro.
Lisa Says Gah Apparel
Founded by a former fashion buyer, Lisa Says Gah is an anti-fast fashion label making sustainable and ethical clothing and accessories. Lisa Says Gah is hyperaware of its carbon footprint and makes every effort to reduce waste throughout its supply chain, biodegradable packaging, and partnering with independent, sustainable designers.
Revival RugsHome
Revival brings unique handmade rugs and home goods from the world to your door.