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Analytics
Considering adding either Mixpanel or RockerBox to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Mixpanel and RockerBox offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
- Analyze user behavior and engagement across your ecommerce platform to identify growth opportunities.
- Leverage cohort analysis to understand how different customer segments interact with your product.
- Integrate Mixpanel with your ecommerce stack to track key metrics like conversion rates and customer lifetime value.
- Utilize Mixpanel's AI-powered insights to automatically surface actionable recommendations for improving the customer experience.
- Empower your marketing and product teams to make data-driven decisions that drive ecommerce growth.
- Provide detailed attribution modeling to optimize marketing spend across channels.
- Track customer journey from first touch to conversion for precise targeting.
- Analyze cross-channel performance to identify high-impact marketing activities.
- Offer real-time reporting for agile marketing strategy adjustments.
- Segment audiences based on behavior for targeted campaign personalization.
- Integrate with major ad platforms and analytics tools for comprehensive insights.
Mixpanel's pricing starts at $25 per month for the Growth plan, which includes up to 300M monthly tracked events. The company also offers a free plan with up to 20M monthly tracked events, as well as an Enterprise plan with custom pricing for larger businesses that require more advanced features and support.
The RockerBox Starter plan starts at $200 per month and provides access to integrations with various marketing channels. RockerBox also offers a Scale plan designed for large enterprises with more complex requirements, but the pricing for that plan is customized based on factors like the number of integrations and data sources.
Mixpanel offers a wide range of integrations that allow businesses to connect their various tools and platforms. Some of the most popular and relevant integrations include:
- Segment
- Zapier
- Google Analytics
- Salesforce
- Amplitude
- Slack
- Zendesk
- Marketo
Rockerbox is known for its robust integration capabilities, allowing businesses to connect their marketing data from various sources into a centralized platform for comprehensive analysis and attribution. These integrations enable Rockerbox users to get a unified view of their customer journey and marketing performance across multiple channels and platforms.
- Facebook Ads
- Google Ads
- Shopify
- ReCharge
- Snowflake
- Amazon Redshift
These highlight D2C brands from our database all currently leverageÂ
Mixpanel
 in their tech stack:
goPure
Skin care packed with active ingredients that transforms your skin, and saves you money.
Bespoke Post
Bespoke Post is a subscription box service that offers curated boxes of high-quality, unique, and often lifestyle-oriented products to its subscribers. The company is known for providing a personalized and curated shopping experience.
These highlight D2C brands from our database all currently leverageÂ
RockerBox
 in their tech stack:
Elwood
Apparel
Elwood Clothing is a direct-to-consumer (D2C) fashion brand specializing in contemporary streetwear and casual apparel for men. Founded in 1996, Elwood has established itself as a prominent player in the urban fashion scene, offering a diverse range of clothing inspired by street culture, skateboarding, and music. With a focus on quality, style, and affordability, Elwood aims to provide customers with versatile wardrobe essentials designed to complement their individual lifestyles.
Momentous
Health & Wellness
Momentous offers a range of high-quality supplements and nutrition products designed to support various health goals, including sleep, cognitive function, athletic performance, and foundational health. Their products are formulated with clean, scientifically-backed ingredients, aimed at enhancing body and mind performance, and are trusted by professional athletes and health experts alike.
ZeroCo
Home
Zero Co Australia offers eco-friendly cleaning and body care products, aimed at reducing single-use plastic waste. Their innovative approach includes refillable "forever bottles" and concentrates, supporting their mission to "untrash the planet" by funding ocean cleanups with every purchase, emphasizing sustainability and environmental responsibility.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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