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Analytics
Considering adding either Northbeam or Hawke AI to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Northbeam and Hawke AI offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
- Accurate multi-touch attribution to understand the full customer journey.
- Powerful media mix modeling to optimize marketing budgets and channel mix.
- Real-time data processing and customizable dashboards for actionable insights.
- Machine learning-powered creative analytics to identify high-performing ads.
- Seamless integrations with leading ecommerce platforms and marketing tools.
- Consolidate marketing data from multiple platforms into a single, centralized dashboard for a comprehensive view of performance.
- Receive real-time alerts on budget pacing, anomalies, and other potential issues to proactively address problems before they impact results.
- Leverage AI-powered insights and recommendations to optimize marketing spend, improve campaign performance, and make more informed decisions.
- Benchmark your store's KPIs against industry peers to identify areas for improvement and growth opportunities.
- Automate reporting and generate custom dashboards to quickly surface the most important metrics and trends.
- Integrate with leading ecommerce, advertising, and analytics platforms to seamlessly connect data across your marketing stack.
Northbeam offers a range of pricing plans starting at $300 per month for up to 250,000 page views. The plans scale up to $21,250 per month for 5-15 million page views, with additional tiers available for higher volume. Northbeam's pricing is structured based on the number of monthly page views, providing flexibility to accommodate businesses of different sizes.
Northbeam offers a wide range of integrations that allow ecommerce merchants to connect multiple sources of data together. Some of the most popular and relevant integrations include:
- Shopify
- Recharge
- Meta
- Google
- TikTok
- Kno Commerce
Hawke AI offers a range of integrations to help digital marketers connect their data and gain deeper insights into their marketing performance. Some of the key integrations include:
- Google Ads
- Facebook Ads
- Instagram
- TikTok
- Shopify
- Slack
- Google Analytics
- Klaviyo
These integrations allow Hawke AI users to centralize their marketing data from various sources and leverage the platform's AI-powered analytics to uncover actionable insights. The tool helps digital teams monitor campaign performance, identify issues, and make more informed decisions to optimize their marketing strategy.
These highlight D2C brands from our database all currently leverageÂ
Northbeam
 in their tech stack:
Bullymake
Bullymake is a subscription box service designed specifically for power-chewing dogs. The brand offers a variety of durable toys and treats that are tailored to the needs of strong-jawed canines. Each Bullymake box contains 5-6 items, including tough chew toys made from materials like rubber, nylon, and real wood.
Meble Furniture
Meble Furniture offers a wide range of modern furniture and home furnishings, including TV stands, entertainment centers, sideboards, wardrobes, bookcases, nightstands, dressers, tables, shelves, and sofas.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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