Analytics

Northbeam vs. Polar Analytics: Tool Comparison

Considering adding either Northbeam or Polar Analytics to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Northbeam and Polar Analytics offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.
- Accurate multi-touch attribution to understand the full customer journey. - Powerful media mix modeling to optimize marketing budgets and channel mix. - Real-time data processing and customizable dashboards for actionable insights. - Machine learning-powered creative analytics to identify high-performing ads. - Seamless integrations with leading ecommerce platforms and marketing tools.
- Aggregate data from multiple sources for a comprehensive view of performance. - Provide real-time analytics to make quick, data-driven decisions. - Segment customers for targeted marketing campaigns and personalization. - Track key metrics like CLV, AOV, and retention rates to drive growth. - Offer customizable dashboards tailored to specific business needs. - Automate reporting to save time and focus on strategy.
Northbeam offers a range of pricing plans starting at $300 per month for up to 250,000 page views. The plans scale up to $21,250 per month for 5-15 million page views, with additional tiers available for higher volume. Northbeam's pricing is structured based on the number of monthly page views, providing flexibility to accommodate businesses of different sizes.
The Polar Analytics platform offers a usage-based pricing model, with plans starting at $300 per month for the Analyze plan and scaling up based on the number of monthly tracked orders. Polar also offers an Analyze & Enrich plan starting at $450 per month, as well as a custom Enterprise plan for larger businesses with more advanced requirements.
Northbeam offers a wide range of integrations that allow ecommerce merchants to connect multiple sources of data together. Some of the most popular and relevant integrations include: - Shopify - Recharge - Meta - Google - TikTok - Kno Commerce
5-6 key integrations that Polar Analytics offers are: - Shopify - Google Analytics - Google Ads - Facebook Ads - Klaviyo - Snowflake
These highlight D2C brands from our database all currently leverage 
Northbeam
 in their tech stack:
Monos
Monos is a Canadian luggage brand that offers high-quality, durable, and stylish luggage at an affordable price point. The brand is focused on mindful travel and sustainability, using the same materials as luxury luggage brands but selling directly to consumers to reduce costs. Monos luggage features aerospace-grade polycarbonate shells, waterproof interiors, and compression packing cubes.
Manly Bands
Manly Bands crafts unique and stylish men's wedding bands. Founded with the belief that men deserve exceptional choices when it comes to their wedding jewelry, Manly Bands offers a diverse collection of rings crafted from high-quality materials such as tungsten, titanium, and precious metals. With customizable options and a focus on craftsmanship and comfort, Manly Bands provides grooms-to-be with the perfect symbol of their love and commitment.
Dose
Dose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
These highlight D2C brands from our database all currently leverage 
Polar Analytics
 in their tech stack:
Craighill
Home
Craighill is a New York product design brand that creates stunning accessories for home, work and play.
Bloon Paris
Apparel
Experience comfort, style, and optimal posture Traditional seats lead to back problems and sedentary lifestyle. Our ergonomic ball seat, inspired by Pilates Swiss balls, offers a comfortable and stylish solution to improve posture and well-being. Combining design and ergonomics, it transforms your work experience at home or in the office.
Evereden
Personal Care
Evereden is a premium and clean family skincare brand designed for babies and mothers.
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