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Analytics
Considering adding either Peel Analytics or ThoughtMetric to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Peel Analytics and ThoughtMetric offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
- Automate data analysis to uncover growth opportunities and trends in real-time.
- Segment customers based on behavior for targeted marketing strategies.
- Provide daily metrics reports via email for quick, actionable insights.
- Analyze customer lifetime value to optimize acquisition and retention efforts.
- Offer cohort analysis to track performance over time and identify patterns.
- Integrate with major ecommerce platforms for seamless data synchronization.
- Track the performance of all marketing channels in one place to make data-driven decisions and optimize ad spend.
- Utilize advanced attribution modeling to understand where customers are really coming from, beyond inflated numbers from platforms like Google and Facebook.
- Integrate with leading ecommerce and marketing platforms to easily connect data and analyze marketing effectiveness.
- Leverage post-purchase attribution surveys to collect additional data directly from customers and improve the accuracy of the attribution model.
- Gain visibility into the full customer journey from first touch to last, helping to improve how you reach and engage customers.
- Access customizable reporting and dashboards to surface the most important marketing insights for your business.
The Peel Analytics platform offers three pricing plans, starting at $499 per month for the Starter edition. The Growth and Enterprise plans are priced based on customized requirements, such as the number of data sources and integrations needed.
ThoughtMetric offers two pricing plans - a Standard plan starting at $99 per month for up to 50,000 monthly page views, and a Pro plan with custom pricing for higher volume. The plans provide access to ThoughtMetric's advanced attribution modeling, marketing performance tracking, and integrations with popular e-commerce and marketing platforms.
Peel is known for its robust integration capabilities, allowing ecommerce businesses to connect their sales, marketing, and customer data from various sources into a centralized platform for comprehensive analysis and reporting. These integrations enable Peel users to get a unified view of their business performance across multiple channels and platforms.
- Shopify
- Google Analytics
- Facebook Ads
- Google Ads
- Klaviyo
- Attentive
ThoughtMetric offers a wide range of integrations to help e-commerce businesses connect data, track ads, and analyze marketing performance. Some of the most popular and relevant integrations include:
- Shopify
- WooCommerce
- Magento
- Facebook Ads
- Instagram
- Google Ads
- Klaviyo
- Pinterest
- TikTok
ThoughtMetric's integrations allow e-commerce marketers to easily connect their data sources and gain a holistic view of their marketing performance. The platform helps businesses optimize ad spend, increase ROI, and understand their customers' journey from first touch to last sale.
These highlight D2C brands from our database all currently leverageÂ
Peel
 in their tech stack:
Hux
HUX is a health company, created to inspire everyone to find their daily edge by making complex nutrition simple.
These highlight D2C brands from our database all currently leverageÂ
ThoughtMetric
 in their tech stack:
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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