Influencer
Considering adding either SARAL or Refersion to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. SARAL and Refersion offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
SARAL is a simple influencer marketing platform for DTC brands. You can find untapped influencers, automate reach outs, ship free products, generate tracking links/codes, and do everything else from tracking performance to payments. Their mission is to be the world’s first “InfluencerOS” i.e. the one-stop-shop for all kinds of influencer campaigns. As of today, brands are running campaigns ranging from seeding, gifting, UGC, traditional paid deals, and ambassador programs.
Refersion is an affiliate tracking platform that manages your influencers and affiliates. It integrates with major eCommerce platforms and provides you with a place to bring on affiliates, create different offers, calculate commissions, and track how much an affiliate needs to be paid.
- Comprehensive influencer discovery capabilities that allow merchants to search for and identify high-quality creators across platforms like Instagram, TikTok, and YouTube based on detailed metrics like follower count, engagement rate, and authenticity.
- Streamlined outreach and relationship management tools, including email templates, automated follow-ups, and a built-in CRM, to help merchants efficiently connect with and nurture their influencer partnerships.
- Seamless product seeding and affiliate tracking functionalities that enable merchants to ship free products, generate custom affiliate links, and monitor the performance of their influencer campaigns in real-time.
- Comprehensive reporting and analytics dashboards that provide merchants with detailed insights into the return on investment (ROAS) of their influencer marketing efforts, allowing them to make data-driven decisions.
- Flexible, all-in-one pricing structure with no long-term contracts or hidden fees, making SARAL an accessible and scalable solution for ecommerce merchants of all sizes.
- Comprehensive affiliate management tools to easily onboard, track performance, and pay commissions to an unlimited number of affiliates.
- Seamless integrations with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce, as well as popular marketing apps.
- Advanced attribution and privacy features that leverage first-party data to ensure compliance with regulations like GDPR and CCPA.
- Affiliate discovery capabilities through the Refersion Marketplace, allowing merchants to connect with relevant influencers and brand ambassadors.
- Customizable commission structures, payment options, and reporting to build trust and maximize the ROI of affiliate marketing programs.
SARAL offers a single pricing plan starting at $399 per month, billed quarterly at $1,197. This plan provides access to SARAL's full suite of influencer marketing features, including influencer discovery, outreach automation, product seeding, affiliate tracking, and performance analytics, with no limits on the number of influencers managed.
Refersion offers three main pricing plans for ecommerce merchants - Professional ($99/month if paid annually, $119/month if paid monthly), Business ($249/month if paid annually, $299/month if paid monthly), and Enterprise (custom pricing). The plans are structured based on the merchant's projected monthly order volume, with the Professional plan covering up to 50 monthly orders and the Business plan covering up to 200 monthly orders.
SARAL does not currently offer tech integrations since their platform doesn't require them for success.
Refersion integrates seamlessly with a variety of ecommerce platforms and tools, facilitating robust affiliate marketing strategies. Popular integrations include:
- Shopify and Shopify Plus
- BigCommerce
- WooCommerce
- Chargebee
- Stripe
- Magento
These highlight D2C brands from our database all currently leverageÂ
SARAL
 in their tech stack:
GooseberryInspired by the beauty and spirit of Bali, Gooseberry Intimates makes bathing suits, intimates, and loungewear with daring details & the right amount of sass.
EonsEons is a biotech wellness brand that uses functional mushrooms to make a happier, healthier you.
These highlight D2C brands from our database all currently leverageÂ
Refersion
 in their tech stack:
PepperApparel
Pepper is here to celebrate small-chested bodies because they deserve love too. Pepper bras fit exceptionally well and are designed specifically for AA, A nad B cups.
XwerksHealth & Wellness
XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
DermaclaraPersonal Care
Dermaclara specializes in anti-aging and stretch mark removal products, utilizing 100% medical-grade silicone in their reusable Occlusion Patches™. These patches create a microclimate on the skin that naturally regulates collagen, boosts skin elasticity, and hydration, offering a natural, safe, and effective solution for skin rejuvenation.