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Influencer
Considering adding either SARAL or Squaredance to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. SARAL and Squaredance offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
SARAL is a simple influencer marketing platform for DTC brands. You can find untapped influencers, automate reach outs, ship free products, generate tracking links/codes, and do everything else from tracking performance to payments. Their mission is to be the world’s first “InfluencerOS” i.e. the one-stop-shop for all kinds of influencer campaigns. As of today, brands are running campaigns ranging from seeding, gifting, UGC, traditional paid deals, and ambassador programs.
Squaredance is the leading affiliate marketing platform that connects direct-to-consumer brands with partners such as media buyers, publishers, and influencers on a pay-for-performance model. Squaredance helps small and medium sized brands unlock the affiliate marketing channel and drive profitable volume and new customer acquisition.
- Comprehensive influencer discovery capabilities that allow merchants to search for and identify high-quality creators across platforms like Instagram, TikTok, and YouTube based on detailed metrics like follower count, engagement rate, and authenticity.
- Streamlined outreach and relationship management tools, including email templates, automated follow-ups, and a built-in CRM, to help merchants efficiently connect with and nurture their influencer partnerships.
- Seamless product seeding and affiliate tracking functionalities that enable merchants to ship free products, generate custom affiliate links, and monitor the performance of their influencer campaigns in real-time.
- Comprehensive reporting and analytics dashboards that provide merchants with detailed insights into the return on investment (ROAS) of their influencer marketing efforts, allowing them to make data-driven decisions.
- Flexible, all-in-one pricing structure with no long-term contracts or hidden fees, making SARAL an accessible and scalable solution for ecommerce merchants of all sizes.
- Access to a curated marketplace of high-quality media buyers, publishers, and creators to launch performance-based marketing campaigns across diverse online channels.
- Streamlined campaign management tools to easily onboard partners, communicate, and track the performance of affiliate, influencer, and referral programs.
- Flexible, pay-per-sale pricing model with no upfront costs, monthly fees, or long-term contracts, allowing merchants to scale their marketing efforts risk-free.
- Comprehensive reporting and analytics to measure the impact of partnership campaigns across various metrics like conversions, revenue, and customer acquisition costs.
- Educational resources, playbooks, and 1-on-1 support to help merchants develop effective partnership strategies and maximize the return on their marketing investments.
SARAL offers a single pricing plan starting at $399 per month, billed quarterly at $1,197. This plan provides access to SARAL's full suite of influencer marketing features, including influencer discovery, outreach automation, product seeding, affiliate tracking, and performance analytics, with no limits on the number of influencers managed.
Squaredance operates on a pay-for-sales model, where they charge ecommerce merchants a 15% fee on the total weekly sales generated by their affiliate partners. This fee can be discounted down to as low as 11% for merchants that exceed certain weekly sales volume thresholds. Squaredance does not require any upfront setup fees, monthly subscription charges, or long-term contracts.
SARAL does not currently offer tech integrations since their platform doesn't require them for success.
These highlight D2C brands from our database all currently leverageÂ
SARAL
 in their tech stack:
Gooseberry
Inspired by the beauty and spirit of Bali, Gooseberry Intimates makes bathing suits, intimates, and loungewear with daring details & the right amount of sass.
Eons
Eons is a biotech wellness brand that uses functional mushrooms to make a happier, healthier you.
These highlight D2C brands from our database all currently leverageÂ
Squaredance
 in their tech stack:
Bubs Naturals
Health & Wellness
Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
Dose
Health & Wellness
Dose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
Xwerks
Health & Wellness
XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
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