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Analytics
Considering adding either Source Medium or Hawke AI to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Source Medium and Hawke AI offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.
- Analyze marketing ROI across all channels to optimize spend and performance.
- Track customer acquisition costs and lifetime value for better budget allocation.
- Provide real-time revenue attribution to identify high-performing campaigns.
- Offer actionable insights for scaling profitable channels and cutting underperformers.
- Automate data collection and reporting to save time and improve accuracy.
- Integrate with popular ecommerce platforms for seamless data synchronization.
- Consolidate marketing data from multiple platforms into a single, centralized dashboard for a comprehensive view of performance.
- Receive real-time alerts on budget pacing, anomalies, and other potential issues to proactively address problems before they impact results.
- Leverage AI-powered insights and recommendations to optimize marketing spend, improve campaign performance, and make more informed decisions.
- Benchmark your store's KPIs against industry peers to identify areas for improvement and growth opportunities.
- Automate reporting and generate custom dashboards to quickly surface the most important metrics and trends.
- Integrate with leading ecommerce, advertising, and analytics platforms to seamlessly connect data across your marketing stack.
Source Medium's pricing is not publicly available to merchants. You need to join a sales call in order to hear about their pricing model.
Key integrations that Source Medium offers:
- Shopify
- Google Analytics
- Facebook Ads
- Google Ads
- Klaviyo
- Elevar
- Recharge
- Attentive
Hawke AI offers a range of integrations to help digital marketers connect their data and gain deeper insights into their marketing performance. Some of the key integrations include:
- Google Ads
- Facebook Ads
- Instagram
- TikTok
- Shopify
- Slack
- Google Analytics
- Klaviyo
These integrations allow Hawke AI users to centralize their marketing data from various sources and leverage the platform's AI-powered analytics to uncover actionable insights. The tool helps digital teams monitor campaign performance, identify issues, and make more informed decisions to optimize their marketing strategy.
These highlight D2C brands from our database all currently leverageÂ
Source Medium
 in their tech stack:
True Classic
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Zero Acre Farms
Zero Acre Farms is an all purpose cooking oil with a purpose, made by fermentation.
Lucky Saint
0.5% unfiltered lager progressively crafted with over 400 years of proud brewing heritage. Lucky Saint keeps their beer unfiltered for maximum flavour, even without the alcohol.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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