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Loyalty & Referal
Considering adding either Swell Rewards or Friendbuy to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Swell Rewards and Friendbuy offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Yotpo Loyalty & Referrals (formerly Swell Rewards) helps eCommerce brands maximize LTV by incentivizing repeat purchase, referrals, social engagement, and content creation.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
- Comprehensive loyalty program management capabilities, including customizable reward structures, tiered membership levels, and gamification elements to drive repeat purchases and customer engagement.
- Seamless integration with leading ecommerce platforms like Shopify, as well as popular marketing and customer service tools, enabling a cohesive, data-driven loyalty ecosystem.
- Dedicated developer toolkit and customization options that allow merchants to tailor the loyalty program to their brand's unique needs and customer preferences.
- Advanced analytics and reporting features that provide merchants with detailed insights into their loyalty program performance, customer lifetime value, and return on investment.
- Flexible referral marketing capabilities that enable merchants to turn their loyal customers into brand advocates and leverage word-of-mouth to drive new customer acquisition.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment.
- Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience.
- Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value.
- Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards.
- Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
Swell Rewards offers four main pricing plans - a Starter plan for $19/month, a Basic plan for $89/month, a Standard plan for $299/month, and an Unlimited plan starting at $2,000/month. The plans are structured based on the merchant's annual sales volume, number of admin users, API requests, and data storage, with the higher-tier plans providing additional features like advanced reporting, developer support, and custom pricing.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
These highlight D2C brands from our database all currently leverageÂ
Swell Rewards
 in their tech stack:
Urban Armour
Urban Armor Gear (UAG) crafts rugged cases and mobile accessories designed for outdoor enthusiasts and urban adventurers, ensuring their devices are protected in extreme conditions. Their products, known for military-grade protection, are engineered to meet the demands of an active lifestyle while maintaining a balance of strength and style.
These highlight D2C brands from our database all currently leverageÂ
Friendbuy
 in their tech stack:
Oliver Cabell
Apparel
Oliver Cabell designs stylish, luxury shoes for men using old-school, Italian shoemaking methods. Their shoes are handcrafted and all made in Italy.
HealthyBaby
Kids
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Personal Care
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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