Triple Whale vs. Airboxr: Tool Comparison

Considering adding either Triple Whale or Airboxr to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Triple Whale and Airboxr offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
- Triple Whale collects and centralizes metrics from various tools used by ecommerce merchants in one place. - It uses a first-party pixel on websites along with UTM tags to track user behavior accurately. - The software simplifies complex data, provides easy-to-understand reports, and saves time by eliminating the need to log into multiple platforms. - Triple Whale's pixel offers transparent and accurate reporting on ad performance without under-reporting or over-reporting metrics. - Merchants can access detailed attribution capabilities, including ROAS data, customer journey visualization, and insights for upsells and cross-sales.
- Automate the creation of custom spreadsheet reports by connecting to data sources like Shopify, Google Analytics, Facebook Ads, and more. - Gain a comprehensive view of business performance by combining marketing, sales, and operational data into a single dashboard. - Leverage AI-powered insights and recommendations to optimize marketing spend, identify customer segments, and uncover growth opportunities. - Benchmark your store's KPIs against industry peers to identify areas for improvement and make more informed decisions. - Streamline reporting and analysis by scheduling automated data refreshes and custom report generation. - Integrate Airboxr seamlessly into existing workflows by working directly within Google Sheets, the platform merchants already use.
Triple Whale offers three pricing tiers tailored to different business needs. The "Growth" plan starts at $129/month and includes a dashboard, pixel, and anomaly detection, while the "Pro" plan at $199/month adds AI-powered recommendations, RFM audiences, and dedicated support. The "Enterprise" plan at $279/month provides additional features like creative insights and product analytics, along with a dedicated enterprise customer success manager.
The Airboxr platform offers three pricing plans, starting at $9 per user per month for the Google Sheets Stack, $19 per user per month for the Marketing Stack, and $59 per user per month for the Enterprise Stack. Airboxr's pricing is based on a per-user model, allowing businesses to scale their usage as needed without additional contract negotiations.
Triple Whale offers a vast amount of integrations that allow you to connect multiple sources of data together. Integrations include: - Klaviyo - Meta - Google - TikTok - Shopify - Slack - Mailchimp - Recharge - Gorgias
Airboxr offers a range of integrations to help e-commerce businesses connect their data and gain deeper insights into their operations. Some of the key integrations include: - Klaviyo - Shopify - Google Ads - Facebook Ads - Instagram - TikTok - Google Analytics - Xero
These highlight D2C brands from our database all currently leverage 
Triple Whale
 in their tech stack:
Birddogs is a D2C men's apparel brand based in New York City, known for pioneering shorts and pants with a built-in underwear liner for enhanced comfort and support. Their product offerings include athletic shorts, casual shorts, dress pants, and other bottoms designed with their signature built-in liner technology, providing a chafe-free and unrestricted fit for an active lifestyle.
BruMate creates insulated drinkware and coolers designed for everyday adventures. Their product offerings include insulated tumblers, cans, bottles, wine chillers, backpack coolers, and other innovative drinkware accessories, all crafted with premium materials and backed by a lifetime warranty.
Great Wrap
Great Wrap is an Australian brand that manufactures compostable stretch wrap made from food waste, providing an eco-friendly alternative to traditional plastic wrap.
These highlight D2C brands from our database all currently leverage 
 in their tech stack:
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