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Analytics
Considering adding either Triple Whale or Measured to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Triple Whale and Measured offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Measured is the only media measurement and optimization platform powered by incrementality intelligence. Our proven methodology incorporates results from continuous testing across all channels and tactics, combined with your brand's performance data, to connect advertising investments to incremental sales. Leading consumer brands trust Measured to validate and optimize ongoing media investments through incrementality-based attribution, testing, benchmarketing, and scenario planning capabilities.
- Triple Whale collects and centralizes metrics from various tools used by ecommerce merchants in one place.
- It uses a first-party pixel on websites along with UTM tags to track user behavior accurately.
- The software simplifies complex data, provides easy-to-understand reports, and saves time by eliminating the need to log into multiple platforms.
- Triple Whale's pixel offers transparent and accurate reporting on ad performance without under-reporting or over-reporting metrics.
- Merchants can access detailed attribution capabilities, including ROAS data, customer journey visualization, and insights for upsells and cross-sales.
- Utilize cross-channel attribution to optimize marketing spend and ROI.
- Implement incremental measurement for accurate assessment of marketing impact.
- Offer experimentation tools to test and refine marketing strategies.
- Provide a unified view of media performance across all channels.
- Analyze customer acquisition cost for smarter budget allocation.
- Integrate with top ad platforms for streamlined data analysis and action.
Triple Whale offers three pricing tiers tailored to different business needs. The "Growth" plan starts at $129/month and includes a dashboard, pixel, and anomaly detection, while the "Pro" plan at $199/month adds AI-powered recommendations, RFM audiences, and dedicated support. The "Enterprise" plan at $279/month provides additional features like creative insights and product analytics, along with a dedicated enterprise customer success manager.
Triple Whale offers a vast amount of integrations that allow you to connect multiple sources of data together. Integrations include:
- Klaviyo
- Meta
- Google
- TikTok
- Shopify
- Slack
- Mailchimp
- Recharge
- Gorgias
The integrations listed below are some of the most popular and widely used by Measured customers. They allow for seamless data sharing and analysis between Measured and leading advertising, analytics, and ecommerce platforms.
- Google Analytics
- Google Ads
- Facebook Ads
- Shopify
- Klaviyo
- Snowflake
These highlight D2C brands from our database all currently leverageÂ
Triple Whale
 in their tech stack:
Underoutfit
Underoutfit specializes in producing the most comfortable and supportive bras, tops, and underwear in the world.
Manly Bands
Manly Bands crafts unique and stylish men's wedding bands. Founded with the belief that men deserve exceptional choices when it comes to their wedding jewelry, Manly Bands offers a diverse collection of rings crafted from high-quality materials such as tungsten, titanium, and precious metals. With customizable options and a focus on craftsmanship and comfort, Manly Bands provides grooms-to-be with the perfect symbol of their love and commitment.
Dose
Dose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
These highlight D2C brands from our database all currently leverageÂ
Measured
 in their tech stack:
True Classic
Apparel
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Enso Rings
Jewelry
Stylish silicone rings. Bring an inventive combination of style, safety and comfort to the way you express commitment.
Birdies
Apparel
Birdies are designed to take you everywhere, Birdies shoes combine elevated style, ultimate comfort, and everyday versatility.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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