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Analytics
Considering adding either Twik or Measured to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Twik and Measured offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Twik is an analytics platform that translates data into action instantly, focusing on automating event tracking and user behavior analysis without manual setup. It offers solutions to personalize user experiences using AI, overcoming cookie deprecation and regulatory challenges, aiming to improve conversion rates and user engagement with minimal maintenance.
Measured is the only media measurement and optimization platform powered by incrementality intelligence. Our proven methodology incorporates results from continuous testing across all channels and tactics, combined with your brand's performance data, to connect advertising investments to incremental sales. Leading consumer brands trust Measured to validate and optimize ongoing media investments through incrementality-based attribution, testing, benchmarketing, and scenario planning capabilities.
- Automatically track and analyze customer behavior across your website to uncover insights and opportunities for personalization.
- Leverage AI-powered recommendations to deliver personalized product recommendations, content, and offers that increase engagement and conversions.
- Overcome cookie deprecation and privacy challenges by using first-party data to power personalization without compromising user privacy.
- Integrate Twik seamlessly with your existing ecommerce platform, marketing tools, and data sources for a unified view of performance.
- Gain real-time visibility into key metrics like add-to-cart rates, conversion funnels, and customer segmentation to make data-driven decisions.
- Implement personalization with minimal technical effort through Twik's intuitive, no-code interface and pre-built templates.
- Utilize cross-channel attribution to optimize marketing spend and ROI.
- Implement incremental measurement for accurate assessment of marketing impact.
- Offer experimentation tools to test and refine marketing strategies.
- Provide a unified view of media performance across all channels.
- Analyze customer acquisition cost for smarter budget allocation.
- Integrate with top ad platforms for streamlined data analysis and action.
Twik offers three pricing plans for Shopify stores - a Starter plan that is free, a Growth plan for $99 per month, and a Pro plan for $249 per month. The plans provide access to Twik's advanced analytics, personalization, and optimization features, with the higher-tier plans offering more advanced capabilities.
Twik offers a range of integrations to help e-commerce businesses connect their data and gain deeper insights into their operations. Some of the key integrations include:
- Shopify
- Google Analytics
- Google Ads
- Facebook Ads
- Instagram
- TikTok
- Klaviyo
These integrations allow Twik users to centralize data from various sources, including sales, advertising, and accounting platforms.
The integrations listed below are some of the most popular and widely used by Measured customers. They allow for seamless data sharing and analysis between Measured and leading advertising, analytics, and ecommerce platforms.
- Google Analytics
- Google Ads
- Facebook Ads
- Shopify
- Klaviyo
- Snowflake
These highlight D2C brands from our database all currently leverageÂ
Twik
 in their tech stack:
Kiko Cosmetics
KIKO Cosmetics is an Italian brand that offers a wide range of innovative makeup, face and body treatments. Known for its high-quality products at an affordable price, KIKO aims to provide a variety of cosmetics that allow for personal expression through a vast selection of colors, effects, and textures.
These highlight D2C brands from our database all currently leverageÂ
Measured
 in their tech stack:
True Classic
Apparel
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Enso Rings
Jewelry
Stylish silicone rings. Bring an inventive combination of style, safety and comfort to the way you express commitment.
Birdies
Apparel
Birdies are designed to take you everywhere, Birdies shoes combine elevated style, ultimate comfort, and everyday versatility.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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