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Analytics
Considering adding either Twik or Mixpanel to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Twik and Mixpanel offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Twik is an analytics platform that translates data into action instantly, focusing on automating event tracking and user behavior analysis without manual setup. It offers solutions to personalize user experiences using AI, overcoming cookie deprecation and regulatory challenges, aiming to improve conversion rates and user engagement with minimal maintenance.
- Automatically track and analyze customer behavior across your website to uncover insights and opportunities for personalization.
- Leverage AI-powered recommendations to deliver personalized product recommendations, content, and offers that increase engagement and conversions.
- Overcome cookie deprecation and privacy challenges by using first-party data to power personalization without compromising user privacy.
- Integrate Twik seamlessly with your existing ecommerce platform, marketing tools, and data sources for a unified view of performance.
- Gain real-time visibility into key metrics like add-to-cart rates, conversion funnels, and customer segmentation to make data-driven decisions.
- Implement personalization with minimal technical effort through Twik's intuitive, no-code interface and pre-built templates.
- Analyze user behavior and engagement across your ecommerce platform to identify growth opportunities.
- Leverage cohort analysis to understand how different customer segments interact with your product.
- Integrate Mixpanel with your ecommerce stack to track key metrics like conversion rates and customer lifetime value.
- Utilize Mixpanel's AI-powered insights to automatically surface actionable recommendations for improving the customer experience.
- Empower your marketing and product teams to make data-driven decisions that drive ecommerce growth.
Twik offers three pricing plans for Shopify stores - a Starter plan that is free, a Growth plan for $99 per month, and a Pro plan for $249 per month. The plans provide access to Twik's advanced analytics, personalization, and optimization features, with the higher-tier plans offering more advanced capabilities.
Mixpanel's pricing starts at $25 per month for the Growth plan, which includes up to 300M monthly tracked events. The company also offers a free plan with up to 20M monthly tracked events, as well as an Enterprise plan with custom pricing for larger businesses that require more advanced features and support.
Twik offers a range of integrations to help e-commerce businesses connect their data and gain deeper insights into their operations. Some of the key integrations include:
- Shopify
- Google Analytics
- Google Ads
- Facebook Ads
- Instagram
- TikTok
- Klaviyo
These integrations allow Twik users to centralize data from various sources, including sales, advertising, and accounting platforms.
These highlight D2C brands from our database all currently leverageÂ
Twik
 in their tech stack:
Kiko Cosmetics
KIKO Cosmetics is an Italian brand that offers a wide range of innovative makeup, face and body treatments. Known for its high-quality products at an affordable price, KIKO aims to provide a variety of cosmetics that allow for personal expression through a vast selection of colors, effects, and textures.
These highlight D2C brands from our database all currently leverageÂ
Mixpanel
 in their tech stack:
goPure
Personal Care
Skin care packed with active ingredients that transforms your skin, and saves you money.
Bespoke Post
Everyday Carry
Bespoke Post is a subscription box service that offers curated boxes of high-quality, unique, and often lifestyle-oriented products to its subscribers. The company is known for providing a personalized and curated shopping experience.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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