Analytics
Considering adding either Twik or StoreHero to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Twik and StoreHero offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Twik is an analytics platform that translates data into action instantly, focusing on automating event tracking and user behavior analysis without manual setup. It offers solutions to personalize user experiences using AI, overcoming cookie deprecation and regulatory challenges, aiming to improve conversion rates and user engagement with minimal maintenance.
StoreHero is your profit-first guide to growth. The tool helps unify your sales, marketing data and costs to give you a real time view of your profit at a store, product or even an order level. See what products, orders & campaigns are not only driving revenue, but actually profitable.
- Automatically track and analyze customer behavior across your website to uncover insights and opportunities for personalization.
- Leverage AI-powered recommendations to deliver personalized product recommendations, content, and offers that increase engagement and conversions.
- Overcome cookie deprecation and privacy challenges by using first-party data to power personalization without compromising user privacy.
- Integrate Twik seamlessly with your existing ecommerce platform, marketing tools, and data sources for a unified view of performance.
- Gain real-time visibility into key metrics like add-to-cart rates, conversion funnels, and customer segmentation to make data-driven decisions.
- Implement personalization with minimal technical effort through Twik's intuitive, no-code interface and pre-built templates.
- Analyze profitability in real-time at the store, product, and order level by tracking all variable and operational costs.
- Benchmark your store's KPI performance against industry peers to identify areas for improvement.
- Unify sales, marketing, and cost data into a single dashboard for a comprehensive view of your business.
- Gain visibility into the full customer purchase funnel to pinpoint potential problem areas.
- Receive data-driven insights and recommendations to optimize your ecommerce strategy and improve profitability.
- Integrate with leading ecommerce platforms and marketing tools to access and analyze data across all channels.
Twik offers three pricing plans for Shopify stores - a Starter plan that is free, a Growth plan for $99 per month, and a Pro plan for $249 per month. The plans provide access to Twik's advanced analytics, personalization, and optimization features, with the higher-tier plans offering more advanced capabilities.
StoreHero offers four pricing plans based on the annual revenue of the e-commerce business, starting at $129 per month for the Starter plan (under $500k annual revenue) and going up to a custom Enterprise plan for businesses with over $5 million in annual revenue. All of StoreHero's plans provide access to the platform's reporting, benchmarking, profitability analysis, and unlimited user features.
Twik offers a range of integrations to help e-commerce businesses connect their data and gain deeper insights into their operations. Some of the key integrations include:
- Shopify
- Google Analytics
- Google Ads
- Facebook Ads
- Instagram
- TikTok
- Klaviyo
These integrations allow Twik users to centralize data from various sources, including sales, advertising, and accounting platforms.
StoreHero offers a comprehensive suite of integrations to help e-commerce businesses connect their data and gain a holistic view of their operations. Some of the key integrations include:
- Shopify
- WooCommerce
- Magento
- Google Analytics
- Google Ads
- Facebook Ads
- Instagram
- Klaviyo
- TikTok
- Amazon
These integrations allow StoreHero users to sync their sales, marketing, and cost data in one centralized platform. This enables them to analyze profitability at the store, product, and order level, and make more informed decisions to optimize their e-commerce strategy and drive growth.
These highlight D2C brands from our database all currently leverageÂ
Twik
 in their tech stack:
These highlight D2C brands from our database all currently leverageÂ
StoreHero
 in their tech stack:
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