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Our tool directory includes partners. We may make money when you click the links on our site. About Us.

Best 10 Incrementality Measurement Apps For Shopify

Incrementality measurement tools help D2C brands figure out which marketing efforts are actually driving additional revenue. You can pinpoint what’s making the difference and stop wasting money on channels that don’t deliver. It’s all about making smarter, data-backed marketing decisions to grow the business.

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RECOMMENDED TOOL

Aftersell

Aftersell is a no-code post-purchase upsell and revenue optimization tool that helps Shopify brands increase average order value (AOV) by up to 30%. Aftersell lets you create one-click upsell and downsell offers right after checkout — no payment re-entry required. You can also customize thank-you pages with reviews, FAQs, and cross-sells, while unlocking new monetization opportunities through Rokt Pay+ and Rokt Thanks. Launch optimized post-purchase funnels in minutes with Smart Funnels powered by Rokt AI, which automatically delivers the most relevant offers to every shopper — helping brands boost AOV, profit, and customer satisfaction with less effort.

Used By 6 Brands
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ThoughtMetric

ThoughtMetric is a marketing attribution platform built specifically for e-commerce. Marketers use ThoughtMetric to track marketing performance across all channels and make data driven decisions to scale revenue.

Used By 8 Brands
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Decile

Decile is a customer data & analytics tool that was built by and for marketers to help brands grow profitably. We believe that a brand's most valuable asset is their first-party data, but getting actionable insights from that data can be difficult, costly, and time consuming. Decile appends existing 1P data with additional attributes to help you quickly and easily understand the traits and behaviors of your customers. From there, you can analyze the traits and behaviors of your top customers to acquire and retain more like them.

Used By 18 Brands
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Northbeam

Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.

Used By 288 Brands
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RockerBox

Rockerbox is an attribution platform and the single source of truth for your data. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline) so you can trust the data.

Used By 38 Brands
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Hyros

HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.

Used By 22 Brands
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Fospha

Fospha is a marketing measurement platform powered by data science​ that enables D2C brands to optimise their digital marketing performance

Used By 4 Brands
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Measured

Measured is the only media measurement and optimization platform powered by incrementality intelligence. Our proven methodology incorporates results from continuous testing across all channels and tactics, combined with your brand's performance data, to connect advertising investments to incremental sales. Leading consumer brands trust Measured to validate and optimize ongoing media investments through incrementality-based attribution, testing, benchmarketing, and scenario planning capabilities.

Used By 4 Brands
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WorkMagic

WorkMagic helps brands measure their marketing channels' incrementality and build an incrementality-based attribution model. In addition, WorkMagic provides real-time dashboards for brands to optimize marketing campaigns and increase your marketing efficiency.

Used By 1 Brands
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Lifesight

Lifesight is a Unified Marketing Measurement platform that combines MMM, Incrementality Testing, and Causal Attribution to deliver real-time, actionable insights, helping brands optimize spend, improve ROI, and achieve sustainable growth.

Used By 0 Brands
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Cassandra

Cookie-less marketing Measurements for the privacy-centric world. Cassandra is the AI Marketing Mix Modeling & incrementality testing software for non-tech marketers

Used By 0 Brands
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