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Cassandra

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Cassandra

Self-service tool to run MMM analysis
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Build your Marketing Mix Model without technical skills with AI

Connect your data, run Data explorations, Train your Marketing Mix Model in few clicks thanks to AI.

Measure Online & Offline Media incremental ROI

Measure incrementality, discover what channel are wasting your budget and where you should allocate more budget.

Receive personalized media plans that maximize ROI

Leverage the budget allocator to receive media plans that tell you exactly how much to invest in each campaign type and how much revenue you are going to generate.

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