Cookie-less marketing Measurements for the privacy-centric world. Cassandra is the AI Marketing Mix Modeling & incrementality testing software for non-tech marketers
Cookie-less marketing Measurements for the privacy-centric world. Cassandra is the AI Marketing Mix Modeling & incrementality testing software for non-tech marketers
Connect your data, run Data explorations, Train your Marketing Mix Model in few clicks thanks to AI.
Measure incrementality, discover what channel are wasting your budget and where you should allocate more budget.
Leverage the budget allocator to receive media plans that tell you exactly how much to invest in each campaign type and how much revenue you are going to generate.